Sticky vs Floating Popup: Which Is Better?

Question

Accepted Answer

Sticky popups remain fixed in place, while floating popups move with the user. The better option depends on your campaign goal.

Sticky popups: remain in a fixed position, such as the floating top bar, bottom bar, and are best for persistent CTAs like coupons, chats & sale notifications.

Floating popups: follow users as they scroll, maintaining subtle visibility without being locked to one spot.

Which is better depends on your goals:

Use sticky popups & bars for evergreen actions like email capture.
Use floating popups for time-sensitive promotions or subtle sales nudges.

Both can be built in Gleam depending on your desired level of visibility and user experience, visit our Capture Templates to choose a popup that suits you.