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Soft Sale Announcement Popup Template

Engage potential customers with a subtle, effective sale announcement popup.

This template helps you run a soft sale by notifying visitors of flash sales, discounts, or special deals without disrupting their browsing experience.

Unlike a hard sell approach, which can feel pushy, a soft sell technique builds trust by gently encouraging visitors to act. When presented with a floating sale announcement, users are placed in a purchasing mindset and motivated to explore your offers.

This is the ideal sales strategy for balancing conversions and long-term relationships. You can capture attention, highlight promotions, and move users closer to purchase decisions while avoiding high-pressure tactics.

Trick

Tip: Pair your soft sale announcement with language that emphasises value and urgency—such as ‘Limited Time Offer’ or ‘Don’t Miss Out’—to drive more engagement.

What This Template Does

  • Displays a soft sale popup with minimal disruption
  • Promotes sales announcements for flash sales, discounts, or promotions
  • Encourages short-term conversions without high-pressure tactics
  • Aligns with a soft sell strategy that nurtures trust and builds relationships
  • Supports both awareness and sales process goals

Benefits of This Template

  • Creates urgency around your sales tactics without overwhelming visitors
  • Drives customer engagement by highlighting special deals
  • Builds a long-term relationship through a soft sell approach
  • Converts visitors into buyers while supporting soft sell marketing strategies
  • Complements other sales announcements like email campaigns and social media

Who Should Use It

  • E-commerce stores running soft sale promotions
  • Businesses using a soft sell technique to grow trust and loyalty
  • Brands wanting to engage with potential customers in a non-intrusive way
  • Marketers looking to balance short-term sales with long-term customer relationships
  • Websites running flash sales or discount offers with a subtle notification style

Official Gleam Resources

Frequently Asked Questions

What Is A Floating Popup?

A floating popup is a capture form that remains visible while users browse your site, often used to collect emails or highlight promotions. Click to learn how it works in Gleam.

What Are The Benefits Of A Floating Popup?

Floating popups increase visibility while maintaining a smooth user experience.

Where Should I Avoid Using A Floating Popup?

Avoid floating popups on checkout or form-heavy pages where they could distract from conversion.

What Type Of Promotions Work Best In A Floating Popup?

Floating popups work best for subtle promotions like discounts, announcements, or newsletters.

Sticky Vs Floating Popup: Which Is Better?

Sticky popups remain fixed in place, while floating popups move with the user. The better option depends on your campaign goal.


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How to Set Up Your Soft Sale Announcement Popup

  1. Customise Your Design
    Adjust the size, text, colours, and branding of your sale announcement popup to fit your site. Use different Layouts & Variations to optimise the look.
    Learn How to Customise Your Capture’s Design

  2. Add Your Redirect Link
    Configure your popup’s CTA button to send visitors directly to your product or service page, special deals, or landing page.
    Learn How to Configure Post Capture Behaviour

  3. Set Behavioural Rules & Triggers
    Define when and where the popup shows using Behavioural Rules. For example, trigger it on page load, after time on page, or during exit intent.
    Check Out Gleam’s Behaviour Rules

  4. Install Your Capture
    Add a single line of Javascript to your site’s header to activate your popup. Once installed, you can manage and update campaigns directly from the Gleam dashboard.
    Learn How to Install Your Capture

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Soft Sale Announcement Popup Template

Engage potential customers with a subtle, effective sale announcement popup.

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