What Is an Online Poll Contest?

An online poll contest combines interactivity with incentive by asking participants to vote on a specific question, such as their favourite product, feature, or idea. After submitting their vote, users receive an entry into a prize draw, making participation fast and rewarding.

This format works well because it removes friction. Voting takes only a moment, which makes poll contests ideal for engaging large audiences, encouraging repeat visits, and gathering quick feedback without asking users to complete long forms.

Poll contests are especially effective for lightweight campaigns focused on discovery and segmentation. You can use responses to understand preferences, spark discussion, or group users based on their answers, all while keeping engagement high.

You can launch a poll-based contest using Gleam and enhance participation with live result displays or custom visuals for each option. Showing results immediately after voting reinforces engagement and encourages users to share the poll with others.

Gleam’s Question Action makes this possible by allowing you to create single- or multiple-choice questions as part of a contest entry. Certain question types also support public result displays, so participants can see how others voted once they submit their response.

Gleam Question Action showing poll options and public results display

This approach turns a simple vote into a shared experience, increasing time on page and encouraging organic sharing.

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Maximize poll engagement:
Ask a clear, opinion-driven question, enable public results, and pair the poll with a relevant prize. This keeps participation high while turning audience input into actionable insight.