Which Giveaway Entry Methods Convert Best?

Question

Accepted Answer

At the same widget length, X Follow came with 4.1 points higher conversion and Bonus Entry 6.8 points lower. Only three Actions held their direction at every level of reach.

At the same widget length, X Follow came with higher conversion and Bonus Entry with lower. Which Actions you choose came with about half the gap that comes with how many you ask for.

What the choice is worth. Holding the number of Actions constant, the choice of Actions came with a 10.9 percentage point range in conversion, from X Follow 4.1 points above to Bonus Entry 6.8 points below. The full table is in the Gleam Giveaway Benchmarks 2026.

Which ones held. Only X Follow (higher), Viral Share and Chat Members (both lower) kept that direction at every level of reach, so treat the rest as a shortlist to test. We dropped the Entrant comparison because it tracked how widely a campaign was seen.

Check before you rely on a follow. Gleam cannot confirm X, TikTok or Instagram follows with the platform, so verify a winner's follow by hand, as the X Actions page explains.