Is there a free plan I can start on?

Yes. Gleam Competitions has a free plan where you can run fully functional campaigns, collect verified entries, and use standard social and email actions. There is no time-limited trial of the paid tiers, but you can upgrade anytime and your campaign data carries over.

Can I cancel anytime?

Yes. Cancel from the Plans tab in your dashboard at any time. You keep full access to paid features until the end of your current billing period, then your account drops to the free plan. Your campaigns and data are not deleted.

Can I upgrade later, even after I have launched?

Yes, anytime, including mid-campaign. Upgrading unlocks your existing campaign data and adds entry methods, customisation, and integrations. We pro-rate the credit left on your current plan against the new one, so you only pay the difference.

What happens to my data if I cancel or downgrade?

It stays with you. Entry, user, and media data from any campaign you ran on a paid plan remains exportable after you downgrade, and you can upgrade again later if you need it.

How much does Gleam cost?

Gleam is subscription-based, with separate plans for each app (Competitions, Rewards, Capture, Galleries) and discounted Package plans for all four. Pay monthly, or yearly to save up to 25%.

Cooler Master's Shark X Giveaway Drew 128,770 Entrants

Cooler Master and creator Dinocornel gave away a Shark X PC on Gleam in November 2024. 128,770 Entrants completed 629,053 Actions.

Author

Charlotte Czarnota

United Kingdom

Content Marketer

Products Used

Competitions

Competitions Add your prize, choose your actions. Embed on your site, all in under 3 minutes.

Competitions

Competitions Add your prize, choose your actions. Embed on your site, all in under 3 minutes.

Date of Publication

Tuesday, September 2, 2025

629,053 Actions From 128,770 Entrants

Cooler Master promoted the giveaway with creator @Dinocornel. Entrants from the Philippines and the US made up 63.58% of the 128,770 total. Conversion Rate is Entrants divided by Impressions. Instagram Follows come from Cooler Master's Instagram Insights. Everything else is from the Gleam campaign report.

Actions

629,053

Impressions

933,726

Instagram Follows

16,683

Newsletter Signups

105,075

Entrants

128,770

Conversion Rate

13.79%

The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide. The next chapter of that story will be centered around FreeForm 2.0, our modular, customizable design philosophy, and we're planning future Gleam giveaways to bring that vision to life.

Kevin Piangenti

Influencer Manager, Cooler Master

A Custom PC Called Shark X

In November 2024 Cooler Master gave away the Shark X, a custom PC it built with its partners, together with YouTube and TikTok creator @Dinocornel. Cooler Master makes PC cases, power supplies, coolers and custom-built systems, and it designed the Shark X to get noticed across social media and gaming communities over the holidays.

The giveaway widget lists what’s inside: an Intel Core i7-14700K, a Gigabyte B760I AORUS PRO DDR5 WIFI motherboard, an MSI GeForce RTX 4070 Ti Super 16G Ventus 2X OC, 64GB of Kingston FURY Beast DDR5 6000 and a 2TB Kingston FURY Renegade M.2 SSD. Those parts put four partner brands on the giveaway banner (NVIDIA GeForce RTX, Intel, GIGABYTE and Kingston FURY).

The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide. The next chapter of that story will be centered around FreeForm 2.0, our modular, customizable design philosophy, and we’re planning future Gleam giveaways to bring that vision to life.
Kevin Piangenti, Influencer Manager, Cooler Master

Instagram post from Cooler Master introducing the Shark X custom PC beside a gamer at his desk

Dinocornel’s Audience in the Philippines and the US

@Dinocornel is a Filipino-American creator who reviews tech. Cooler Master’s team says he lives in the US and is hugely popular in the Philippines. Cooler Master picked him because that fanbase could carry the giveaway into both markets at once.

It did. The Philippines and the US sent 81,862 of the 128,770 Entrants (63.58%). The Philippines alone sent 54,298, almost twice the 27,564 from the US.

Dino got something back too. Visiting his YouTube channel was one of the six ways to enter, and Entrants did it 126,734 times.

Six Ways to Enter

Cooler Master built the giveaway in Gleam’s Competitions app with six Actions. The store visit counted once per day, so an Entrant could come back for a fresh entry every day of the two-week run.

Visit CoolerMaster Store (+1 per day)
Subscribe to Our Newsletter For Exclusive Discounts! (+1)
Visit @coolermaster on Instagram (+1)
Follow @coolermasterglobal on TikTok (+1)
Visit Dino Cornel’s YouTube Channel
Refer Friends for Extra Entries

The newsletter Action promised exclusive discounts in its title, and Cooler Master paid that off straight away. Every Entrant who signed up got a 15% discount code, then a new code each week for other Cooler Master products.

That gave subscribers a reason to wait for the next email, and it sold other Cooler Master products while the giveaway was still running.

933,726 Impressions, 128,770 Entrants

The giveaway ran from November 11 to 25, 2024. 128,770 of its 933,726 Impressions turned into Entrants, a 13.79% Conversion Rate. Entrants completed 629,053 Actions, about 4.9 each.

About four in five Entrants joined the newsletter (105,075 of 128,770). The store visit came top with 190,690 completions, and it was the only Action Entrants could repeat every day.

Actions by Type

Visit CoolerMaster Store: 190,690
Visit Dino Cornel’s YouTube Channel: 126,734
Visit @coolermaster on Instagram: 117,819
Subscribe to Newsletter: 105,075
Follow on TikTok (@CoolerMasterGlobal): 73,431
Refer Friends for Extra Entries: 15,309

Entrants by Country

Philippines: 54,298 (42.17%)
United States: 27,564 (21.41%)
India: 6,450 (5.01%)
Canada: 5,022 (3.90%)
United Kingdom: 2,352 (1.83%)
Other countries: 33,084 (25.69%)

On Instagram, Cooler Master’s Insights show 158,804 profile visits and 16,683 follows in November. Over the same two weeks, Entrants completed the Visit @coolermaster on Instagram Action 117,819 times.

Key Growth Takeaways

Cooler Master gave away one custom PC with one creator over two weeks and drew 128,770 Entrants. So what can you take from the Shark X giveaway for your own hardware brand?

Pick a creator by where fans live. Cooler Master chose @Dinocornel for his fans in the Philippines and the US, and those two countries sent 81,862 of the 128,770 Entrants. Check which countries a creator’s audience lives in before you sign them.
Give your creator their own Action. Entrants visited Dino’s YouTube channel 126,734 times, the second most completed Action. Add a visit Action for your creator’s channel so the partnership sends them traffic too.
Name the discount in the newsletter Action. The Action title promised exclusive discounts, every signup got a 15% code plus a new one each week, and 105,075 Entrants subscribed. Write your offer into the Action title and send the first code on signup.
Make the store visit a daily Action. The once-per-day store visit led all six Actions with 190,690 completions over the two-week run. Set your store Action to repeat daily so returning Entrants land on your products every time.

Run Your Own PC Gaming Giveaway

Want to run your own gaming giveaway with a creator? Start from our PC Gaming Giveaway template and add your creator’s channels as Actions.

Customer Success Stories

Your success is ours, see how we've helped others grow.

"
17k+
New Social Followers
The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide.
Kevin Piangenti
Cooler Master
"
900+
UGC Collected
We’ve had a great deal of success with campaigns that include customers posting photos, memories, or favourite products to Instagram.
Elise Sabak
AdoreMe
"
100K+
Twitch Followers
The results have been great, our social media and Discord has really blown up in a positive way, and we have gained a lot of new members.
Khaljiit
Twitch Kittens
"
2.6M+
Actions in 1 Event
Gleam has the widest tool kit of gates and features, the best interface and overall the best value for money proposition.
Johannes Schiefer
ESL
"
1k
New Spotify Followers
Our Gleam competition boosted my Spotify following by 50%, from 2,000 to 3,000 followers, in a week.
Brian Hazard
Color Theory
"
4M+
Actions in 2 years
Jane.com uses Gleam to run weekly co-branded giveaways to acquire a constant stream of customers
Carissa Flinders
Jane.com
"
Most Revenue in a Single Day
The day we launched our campaign, we had our best sales day ever. We did about 4 times our daily average in sales that day and the momentum has continued.
Eric Bandholz
Beardbrand
"
We use Gleam to create giveaways on a weekly basis. Gleam provides a visually stunning, highly interactive, and (most importantly) safe way to interact with our clients, and we recommend them to everyone.
Melissa Storm
LitRing
"
Using Gleam for the giveaways on the website has been a fantastic way to not only build up the social media followers base but has also given me the opportunity to easily create an easy way to run giveaways that are simple for people to enter and to spread the word of the prizes and of the website.
Karen Woodham
Blazing Minds
"
Out of all the giveaway/contest tools I have researched Gleam had everything I was looking for. We have used the Gleam contest widget over the past 1.5 years with great success. Having the ability to pick and choose different entry methods for our customers is a great tool to mix up our monthly giveaway.
John Hipsher
YakAttack
"
Gleam has transformed how I host and manage giveaways on my blog. Allowing my readers to enter via the various entry methods whilst I can select a winner at the click of a button.
Sarah Anguish
Boo Roo and Tigger Too
"
Gleam has helped us reach people all around the world, that would have been impossible otherwise! Gleam helps us build our email and social subscribers, so we can grow!
Adam Jacobson
Emergence Boardgame
"
With 3 years of using Gleam to build Video Game community outreach programs, no other suite has provided more value to my campaigns.
Keith Weisglas
Define Human

All Success Stories

Customer Success Stories

Your success is ours, see how we've helped others grow.

"
17k+
New Social Followers
The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide.
Kevin Piangenti
Cooler Master
"
900+
UGC Collected
We’ve had a great deal of success with campaigns that include customers posting photos, memories, or favourite products to Instagram.
Elise Sabak
AdoreMe
"
100K+
Twitch Followers
The results have been great, our social media and Discord has really blown up in a positive way, and we have gained a lot of new members.
Khaljiit
Twitch Kittens
"
2.6M+
Actions in 1 Event
Gleam has the widest tool kit of gates and features, the best interface and overall the best value for money proposition.
Johannes Schiefer
ESL
"
1k
New Spotify Followers
Our Gleam competition boosted my Spotify following by 50%, from 2,000 to 3,000 followers, in a week.
Brian Hazard
Color Theory
"
4M+
Actions in 2 years
Jane.com uses Gleam to run weekly co-branded giveaways to acquire a constant stream of customers
Carissa Flinders
Jane.com
"
Most Revenue in a Single Day
The day we launched our campaign, we had our best sales day ever. We did about 4 times our daily average in sales that day and the momentum has continued.
Eric Bandholz
Beardbrand
"
We use Gleam to create giveaways on a weekly basis. Gleam provides a visually stunning, highly interactive, and (most importantly) safe way to interact with our clients, and we recommend them to everyone.
Melissa Storm
LitRing
"
Using Gleam for the giveaways on the website has been a fantastic way to not only build up the social media followers base but has also given me the opportunity to easily create an easy way to run giveaways that are simple for people to enter and to spread the word of the prizes and of the website.
Karen Woodham
Blazing Minds
"
Out of all the giveaway/contest tools I have researched Gleam had everything I was looking for. We have used the Gleam contest widget over the past 1.5 years with great success. Having the ability to pick and choose different entry methods for our customers is a great tool to mix up our monthly giveaway.
John Hipsher
YakAttack
"
Gleam has transformed how I host and manage giveaways on my blog. Allowing my readers to enter via the various entry methods whilst I can select a winner at the click of a button.
Sarah Anguish
Boo Roo and Tigger Too
"
Gleam has helped us reach people all around the world, that would have been impossible otherwise! Gleam helps us build our email and social subscribers, so we can grow!
Adam Jacobson
Emergence Boardgame
"
With 3 years of using Gleam to build Video Game community outreach programs, no other suite has provided more value to my campaigns.
Keith Weisglas
Define Human