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Is Your Giveaway Ready to Launch?

Is Your Giveaway Ready to Launch?

Answer a few questions about your campaign before you launch and get a specific list of things to fix first.

Answer a few questions about your campaign before you launch and get a specific list of things to fix first.

Question 1 of 100%
Question 1 of 10
Is your prize something only your ideal customer would genuinely want to win?
This is the single biggest factor in how a giveaway performs, worth more time than any other question here. A generic prize (cash, an iPad, a big-brand gift card) pulls in competition hunters who want the prize, not people who want your brand. The consequences show up after the campaign, not during it: entries look fine while it's live, then you get a wave of unfollows the moment winners are picked, a list full of people who never buy from you, and no way to tell your real leads from the noise. A prize only your ideal customer would want does the audience targeting for you automatically, for free.

Most Giveaways Launch With at Least One Thing Missing

Most Giveaways Launch With at Least One Thing Missing

Answer a few questions about your campaign before you launch and get a specific list of things to fix first.

Answer a few questions about your campaign before you launch and get a specific list of things to fix first.

Your Most Important Action Has to Be Set Before You Launch

The problem: most brands add entry actions as an afterthought and leave email signup as optional. Once the campaign is live and entries are coming in, changing a mandatory action can break the entry flow. The fix: before you launch, confirm your primary goal action is set to mandatory, your email platform integration is connected and tested, and field mapping is sending the right data to the right list. The checker flags all three in under two minutes.

Your Campaign Has to Work on a Phone Before It Goes Live

The problem: most entries come from mobile, and a form that works perfectly on desktop can be broken, slow, or confusing on a small screen. Most brands never test this before launching.

The fix: open your campaign on your phone and go through every entry step as if you are entering for the first time. Fix anything that felt slow or unclear before you promote. The checker includes a mobile readiness question specifically because this is the most skipped step before launch.

Your Terms and Conditions Have to be Live Before Your First Entry

The problem: launching without published terms and conditions means every entry you collect before you add them is technically unconsented to the rules you later publish. In most markets this creates a legal exposure. The fix: write your T&Cs, publish them at a public URL, and link them in your campaign before you go live. Not sure what to include?

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Grow Your Business With Your Next Giveaway

Run a better campaign next time with Gleam.

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Gleam Logo

Is Your Giveaway Ready to Launch?

Answer a few questions about your campaign before you launch and get a specific list of things to fix first.

Question 1 of 100%
Question 1 of 10
Is your prize something only your ideal customer would genuinely want to win?
This is the single biggest factor in how a giveaway performs, worth more time than any other question here. A generic prize (cash, an iPad, a big-brand gift card) pulls in competition hunters who want the prize, not people who want your brand. The consequences show up after the campaign, not during it: entries look fine while it's live, then you get a wave of unfollows the moment winners are picked, a list full of people who never buy from you, and no way to tell your real leads from the noise. A prize only your ideal customer would want does the audience targeting for you automatically, for free.

Most Giveaways Launch With at Least One Thing Missing

Answer a few questions about your campaign before you launch and get a specific list of things to fix first.

Your Most Important Action Has to Be Set Before You Launch

The problem: most brands add entry actions as an afterthought and leave email signup as optional. Once the campaign is live and entries are coming in, changing a mandatory action can break the entry flow. The fix: before you launch, confirm your primary goal action is set to mandatory, your email platform integration is connected and tested, and field mapping is sending the right data to the right list. The checker flags all three in under two minutes.

Your Campaign Has to Work on a Phone Before It Goes Live

The problem: most entries come from mobile, and a form that works perfectly on desktop can be broken, slow, or confusing on a small screen. Most brands never test this before launching.

The fix: open your campaign on your phone and go through every entry step as if you are entering for the first time. Fix anything that felt slow or unclear before you promote. The checker includes a mobile readiness question specifically because this is the most skipped step before launch.

Your Terms and Conditions Have to be Live Before Your First Entry

The problem: launching without published terms and conditions means every entry you collect before you add them is technically unconsented to the rules you later publish. In most markets this creates a legal exposure. The fix: write your T&Cs, publish them at a public URL, and link them in your campaign before you go live. Not sure what to include?

Gleam Logo

Grow Your Business With Your Next Giveaway

Run a better campaign next time with Gleam.

About Gleam

Why Gleam?

About Us

Contact Us

Terms of Service

Privacy

Security

Jobs

Status

EXPLORE

Pricing

Integrations

Templates

Industries

Customers

Giveaways

Compare

Instagram Comment Picker

Referral Program

Updates

© 2025 Crowd9 PTY LTD All rights reserved