Is there a free plan I can start on?

Yes. Gleam Competitions has a free plan where you can run fully functional campaigns, collect verified entries, and use standard social and email actions. There is no time-limited trial of the paid tiers, but you can upgrade anytime and your campaign data carries over.

Can I cancel anytime?

Yes. Cancel from the Plans tab in your dashboard at any time. You keep full access to paid features until the end of your current billing period, then your account drops to the free plan. Your campaigns and data are not deleted.

Can I upgrade later, even after I have launched?

Yes, anytime, including mid-campaign. Upgrading unlocks your existing campaign data and adds entry methods, customisation, and integrations. We pro-rate the credit left on your current plan against the new one, so you only pay the difference.

What happens to my data if I cancel or downgrade?

It stays with you. Entry, user, and media data from any campaign you ran on a paid plan remains exportable after you downgrade, and you can upgrade again later if you need it.

How much does Gleam cost?

Gleam is subscription-based, with separate plans for each app (Competitions, Rewards, Capture, Galleries) and discounted Package plans for all four. Pay monthly, or yearly to save up to 25%.

Will Your Giveaway Campaign Go Viral?

Answer 13 questions and get a Viral Power Score out of 100, your campaign archetype, and three specific changes to improve your odds before you go live.

Viral Power Scorer

Score Your Giveaway

You want your giveaway in front of as many people as possible. Answer 13 questions and find out what to fix first.

Prize Appeal1 of 13

What Is the Prize?

What Makes a Giveaway Campaign Go Viral

The three factors that separate campaigns that keep growing from the ones that stall.

You Are the Only One Spreading It

The fix: A Referral Link Worth Sharing

Give each person a unique referral link that earns them bonus entries when friends join. Among giveaways that got at least 100 people entering and offered a share action, entrants clicked their own share links about 94 times for every 100 people who entered. About 14 of every 100 of those clicks came back as a referred entry. Referred entries came in at about 11 for every 100 entrants. From 42,512 giveaways run by 6,919 businesses. Referrals add to your own promotion, so plan both. In Gleam, the Viral Share action turns this on in one step.

How Viral Share Works

Data to See What's Actually Working

The fix: Know where entries came from, which actions people finished, and which referrers brought in new people. Then you can fix the weak point before the next launch instead of guessing. Gleam shows all of it in your campaign dashboard, so you can pick the one change worth making next time.

See Your Campaign Data

Enough Bonus Entries to Make People Act

The fix: Give sharing a reward people notice, without pricing out the people who just want to enter. Among giveaways that got at least 100 people entering, a share action worth 1 entry gave 5.0 entries per person and turned 22 of every 100 viewers into an entrant, from 13,805 giveaways. A share worth 25 gave 6.9 entries per person and turned 16 of every 100 into an entrant, from 979 giveaways. Businesses pick the entry value themselves. Pick a value in the middle, set it before launch, then check your referral numbers and adjust for your next campaign.

See Referral Entry Settings

Your Giveaway Feeds Every Tool You Already Use

Email Marketing Platforms

Sync contest entries to your email lists

CRM & Marketing Tools

Track and nurture leads automatically

Content Platforms

Embed contests anywhere on your site

Start From a Template Built to Go Viral

Every one of these has Viral Share and referral entries already set up, the same mechanics your score measures.

Explore Templates

Restaurant Referrals

Fitness Referral Leaderboard

Substack Referral Program

App Download Referral Contest

Christmas Referral Contest

Customer Referral Contest

Grow Your Twitter/X Following With Referrals

Pre-Launch Referral Contest

Restaurant Referrals

Fitness Referral Leaderboard

Substack Referral Program

App Download Referral Contest

Restaurant Referrals

Fitness Referral Leaderboard

Substack Referral Program

App Download Referral Contest

Christmas Referral Contest

Customer Referral Contest

Frequently Asked Questions About Running a Viral Giveaway

What makes a giveaway go viral?

Three things you set before launch make the biggest difference: a referral link that earns bonus entries when friends join, a bonus big enough that sharing feels worth it, and a prize your ideal customer actually wants. Referrals add to your own promotion rather than replace it, so reach still comes from the channels you post on.