Which Entry Actions Should You Add to Your Giveaway?
Answer four questions about your campaign and get a personalized action stack: which actions to add, what entry weight to give each one, and what to skip for your goal and platform.
Set It Up Right and Your Giveaway Does the Work for You
Reach Stalls When You Stop Posting
The problem: every entry comes from your own promotion, so new entrants dry up when you go quiet. The fix: turn on Viral Share so every entrant gets their own referral link, and give it a value in the middle of your other entry values. People who have already entered keep bringing in people you have not reached yet.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not turn into anything useful. The fix: know your primary goal before you add a single action, then put that action first, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups. The fix: the optimizer matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Your Actions Mean Nothing if the Data Goes Nowhere
Every entry, email, and social follow Gleam collects syncs automatically into the tools you already use, so each giveaway adds to your database.
Email Marketing Platforms
Sync every entrant directly into your email list the moment they enter, segmented and ready to nurture before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM automatically to score, segment, and retarget entrants based on the actions they completed, not just that they entered.
Content Platforms
Embed your campaign on your website, store, or landing page so entries happen where your audience already is, not on a standalone link they have to find.
Go Deeper on Entry Strategy
How to build an action stack that actually converts.
Frequently Asked Questions About Entry Weights
?
Which Entry Actions Should You Add to Your Giveaway?
Answer four questions about your campaign and get a personalized action stack: which actions to add, what entry weight to give each one, and what to skip for your goal and platform.
Set It Up Right and Your Giveaway Does the Work for You
Reach Stalls When You Stop Posting
The problem: every entry comes from your own promotion, so new entrants dry up when you go quiet. The fix: turn on Viral Share so every entrant gets their own referral link, and give it a value in the middle of your other entry values. People who have already entered keep bringing in people you have not reached yet.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not turn into anything useful. The fix: know your primary goal before you add a single action, then put that action first, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups. The fix: the optimizer matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Your Actions Mean Nothing if the Data Goes Nowhere
Every entry, email, and social follow Gleam collects syncs automatically into the tools you already use, so each giveaway adds to your database.
Email Marketing Platforms
Sync every entrant directly into your email list the moment they enter, segmented and ready to nurture before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM automatically to score, segment, and retarget entrants based on the
actions they completed, not just that they entered.
Content Platforms
Embed your campaign on your website, store, or landing page so entries happen where your audience already is, not on a standalone link they have to find.
Go Deeper on Entry Strategy
How to build an action stack that actually converts.
Frequently Asked Questions About Entry Weights
?
Which Entry Actions Should You Add to Your Giveaway?
Answer four questions about your campaign and get a personalized action stack: which actions to add, what entry weight to give each one, and what to skip for your goal and platform.
Set It Up Right and Your Giveaway Does the Work for You
Reach Stalls When You Stop Posting
The problem: every entry comes from your own promotion, so new entrants dry up when you go quiet. The fix: turn on Viral Share so every entrant gets their own referral link, and give it a value in the middle of your other entry values. People who have already entered keep bringing in people you have not reached yet.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not turn into anything useful. The fix: know your primary goal before you add a single action, then put that action first, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups. The fix: the optimizer matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Your Actions Mean Nothing If the Data Goes Nowhere
Every entry, email, and social follow Gleam collects syncs automatically into the tools you already use, so each giveaway adds to your database.
Email Marketing Platforms
Sync every entrant directly into your email list the moment they enter, segmented and ready to nurture before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM automatically to score, segment, and retarget entrants based on the actions they completed, not just that they entered.
Content Platforms
Embed your campaign on your website, store, or landing page so entries happen where your audience already is, not on a standalone link they have to find.
Go Deeper on Entry Strategy
How to build an action stack that actually converts.
Frequently Asked Questions About Entry Weights
?
Playbooks
Apps
Competitions
Rewards
Captures
Gallery
About Gleam
Apps
Competitions
Rewards
Captures
Gallery
About Gleam