Which Entry Actions Should You Add to Your Giveaway?
Most giveaways use the wrong actions for their audience, set them at the wrong weight, and leave entries on the table as a result. Answer four questions about your campaign and get a personalised action stack: exactly which actions to add, what entry weight to give each one, and what to avoid for your specific goals and platform.
Set It Up Right and Your Giveaway Does the Work for You
Most Giveaways Stop Growing the Moment You Stop Posting
The problem: every entry comes from your own promotion, so reach flatlines the second you go quiet. The fix: set Viral Share to 10 or more bonus entries per referral and every entrant becomes a promoter. The campaign keeps finding new people even when you are not actively posting, and the entry count compounds instead of stalling.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not convert into anything useful.
The fix: know your primary goal before you add a single action, then make that action mandatory so every entrant completes it, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups.
The fix: the optimiser matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Your Actions Mean Nothing If the Data Goes Nowhere
Every entry, email, and social follow Gleam collects syncs automatically into the tools you already use, so your giveaway builds your database, not just your entry count.
Email Marketing Platforms
Sync every entrant directly into your
email list the moment they enter,
segmented and ready to nurture
before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM
automatically to score, segment,
and retarget entrants based on the
actions they completed, not just
that they entered.
Content Platforms
Embed your campaign on your website,
store, or landing page so entries happen
where your audience already is, not on
a standalone link they have to find.
Go Deeper on Entry Strategy
How to build an action stack that actually converts.
Frequently Asked Questions about Entry Weights
?
Grow Your Business With Your Next Giveaway
Run a better campaign next time with Gleam.
Resources
Which Entry Actions Should You Add to Your Giveaway?
Most giveaways use the wrong actions for their audience, set them at the wrong weight, and leave entries on the table as a result. Answer four questions about your campaign and get a personalised action stack: exactly which actions to add, what entry weight to give each one, and what to avoid for your specific goals and platform.
Set It Up Right and Your Giveaway Does the Work for You
Most Giveaways Stop Growing the Moment You Stop Posting
The problem: every entry comes from your own promotion, so reach flatlines the second you go quiet. The fix: set Viral Share to 10 or more bonus entries per referral and every entrant becomes a promoter. The campaign keeps finding new people even when you are not actively posting, and the entry count compounds instead of stalling.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not convert into anything useful.
The fix: know your primary goal before you add a single action, then make that action mandatory so every entrant completes it, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups.
The fix: the optimiser matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Your Actions Mean Nothing If the Data Goes Nowhere
Every entry, email, and social follow Gleam collects syncs automatically into the tools you already use, so your giveaway builds your database, not just your entry count.
Email Marketing Platforms
Sync every entrant directly into your email list the moment they enter, segmented and ready to nurture before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM automatically to score, segment, and retarget entrants based on the
actions they completed, not just that they entered.
Content Platforms
Embed your campaign on your website, store, or landing page so entries happen where your audience already is, not on a standalone link they have to find.
Go Deeper on Entry Strategy
How to build an action stack that actually converts.
Frequently Asked Questions about Entry Weights
?
Grow Your Business With Your Next Giveaway
Run a better campaign next time with Gleam.
Resources
© 2025 Crowd9 PTY LTD All rights reserved
Which Entry Actions Should You Add to Your Giveaway?
Most giveaways use the wrong actions for their audience, set them at the wrong weight, and leave entries on the table as a result. Answer four questions about your campaign and get a personalised action stack: exactly which actions to add, what entry weight to give each one, and what to avoid for your specific goals and platform.
Set It Up Right and Your Giveaway Does the Work for You
Most Giveaways Stop Growing the Moment You Stop Posting
The problem: every entry comes from your own promotion, so reach flatlines the second you go quiet. The fix: set Viral Share to 10 or more bonus entries per referral and every entrant becomes a promoter. The campaign keeps finding new people even when you are not actively posting, and the entry count compounds instead of stalling.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not convert into anything useful.
The fix: know your primary goal before you add a single action, then make that action mandatory so every entrant completes it, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups.
The fix: the optimiser matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Your Actions Mean Nothing If the Data
Goes Nowhere
Every entry, email, and social follow Gleam collects syncs automatically into the tools you already use, so your giveaway builds your database, not just your entry count.
Email Marketing Platforms
Sync every entrant directly into your
email list the moment they enter,
segmented and ready to nurture
before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM
automatically to score, segment,
and retarget entrants based on the
actions they completed, not just
that they entered.
Content Platforms
Embed your campaign on your website,
store, or landing page so entries happen
where your audience already is, not on
a standalone link they have to find.
Go Deeper on Entry Strategy
How to build an action stack that actually converts.
Frequently Asked Questions about Entry Weights
?
Grow Your Business With Your Next Giveaway
Run a better campaign next time with Gleam.
Solutions
Content Gates
Coupon Campaigns
Generate Leads
Grow Email List
Grow Your Audience
Hashtag Campaigns
Increase Sales
Instant Winners
Resources
© 2025 Crowd9 PTY LTD All rights reserved