Most Giveaways Stop Growing the Moment You Stop Posting
The problem: every entry comes from your own promotion, so reach flatlines the second you go quiet. The fix: set Viral Share to 10 or more bonus entries per referral and every entrant becomes a promoter. The campaign keeps finding new people even when you are not actively posting, and the entry count compounds instead of stalling.
You Are Running a Giveaway for the Wrong Goal
The problem: following on Instagram does not grow your email list. Collecting UGC does not grow your following. When your actions do not match your actual goal, you get entries that do not convert into anything useful.
The fix: know your primary goal before you add a single action, then make that action mandatory so every entrant completes it, whether that is an email signup, a follow, or a photo submission.
Your Action Stack Is Built for You, Not Your Audience
The problem: the same action stack does not work for every audience, platform, or campaign goal. A gaming audience on Twitch needs different actions than a retail brand chasing email signups.
The fix: the optimiser matches your action stack to your goal, your audience, and where they actually spend time, so you are not asking Instagram followers to register on Eventbrite or email subscribers to join a Discord they have never heard of.
Email Marketing Platforms
Sync every entrant directly into your
email list the moment they enter,
segmented and ready to nurture
before the campaign even closes.
CRM & Marketing Tools
Pass entry data into your CRM
automatically to score, segment,
and retarget entrants based on the
actions they completed, not just
that they entered.
Content Platforms
Embed your campaign on your website,
store, or landing page so entries happen
where your audience already is, not on
a standalone link they have to find.
Frequently Asked Questions about Entry Weights
Grow Your Business With Your Next Giveaway
Run a better campaign next time with Gleam.