Is there a free plan I can start on?

Yes. Gleam Competitions has a free plan where you can run fully functional campaigns, collect verified entries, and use standard social and email actions. There is no time-limited trial of the paid tiers, but you can upgrade anytime and your campaign data carries over.

Can I cancel anytime?

Yes. Cancel from the Plans tab in your dashboard at any time. You keep full access to paid features until the end of your current billing period, then your account drops to the free plan. Your campaigns and data are not deleted.

Can I upgrade later, even after I have launched?

Yes, anytime, including mid-campaign. Upgrading unlocks your existing campaign data and adds entry methods, customisation, and integrations. We pro-rate the credit left on your current plan against the new one, so you only pay the difference.

What happens to my data if I cancel or downgrade?

It stays with you. Entry, user, and media data from any campaign you ran on a paid plan remains exportable after you downgrade, and you can upgrade again later if you need it.

How much does Gleam cost?

Gleam is subscription-based, with separate plans for each app (Competitions, Rewards, Capture, Galleries) and discounted Package plans for all four. Pay monthly, or yearly to save up to 25%.

Adore Me Drew 19,254 Entrants With One Valentine's Giveaway

Adore Me ran a Valentine's Day giveaway with a $1,000 prize and collected 54,139 Actions from 19,254 Entrants.

Author

Products Used

Competitions

Competitions Add your prize, choose your actions. Embed on your site, all in under 3 minutes.

Competitions

Competitions Add your prize, choose your actions. Embed on your site, all in under 3 minutes.

Date of Publication

Thursday, June 15, 2017

Adore Me ran its Lovestruck Valentine's Day Giveaway in the weeks before Valentine's Day. Entrants completed 54,139 Actions, and 21.7% of Impressions turned into Entrants.

Entrants

19,254

Impressions

88,841

Actions Completed

54,139

Conversion Rate

21.7%

Actions per Entrant

2.8

Hashtag Actions

903

Competitions are a great way to engage our following and to provide incentive for taking action on our pages.

Elise Sabak

Social Media Coordinator, Adore Me

One Retailer, One $1,000 Prize

Adore Me sells lingerie online, and the weeks before Valentine’s Day are its busiest. In that window the brand ran the Lovestruck Valentine’s Day Giveaway for $1,000 to spend at Adore Me. 19,254 Entrants completed 54,139 Actions.

Two champagne flutes with strawberries on the rim, next to a bottle of champagne

Visit Adore Me

Adore Me in Brief

In 2010, Harvard MBA student Morgan Hermand-Waiche went looking for lingerie to give his girlfriend for her birthday. He said:

Anything I could afford was outdated, under-designed and of poor quality.
Morgan Hermand-Waiche from Adore Me

He researched the US lingerie market and found the leading brands charged too much, released collections too slowly and offered a narrow size range.

It was time to shake up the lingerie industry, lower its prices, speed up its fashion, and make it accessible to everybody.
Morgan Hermand-Waiche from Adore Me

Adore Me launched in 2012.

Eight Ways to Enter, Up to 14 Entries

Adore Me runs giveaways regularly to grow its following. Elise Sabak, Social Media Coordinator, said:

Competitions are a great way to engage our following and to provide incentive for taking action on our pages.
Elise Sabak from Adore Me

Adore Me runs its giveaways on Gleam.

The platform is easy to use on the brand end, and our followers and fans who take part in competitions never have any difficulty entering or using the platform.
Elise Sabak from Adore Me

Adore Me timed the giveaway for the weeks before Valentine’s Day. The aim, as with all its giveaways, was to raise awareness of its range, engage current followers and gain new ones.

Eligible Entrants were in the USA and aged 18 or over. They could enter the draw eight ways, including uploading content tagged #WhatDoYouAdore, watching a video on YouTube and visiting Adore Me’s Instagram, Twitter and Pinterest pages.

Adore Me's Gleam Competitions cmapaign widget

Adore Me told us its customers respond best to giveaways that involve sharing content.

Our customers love giveaways that include sharing content! We’ve had a great deal of success with campaigns that include customers posting photos, memories, or favourite products to Instagram.
Elise Sabak from Adore Me

Entrants got more chances to win for each extra Action. Entrants completed 2.8 Actions each on average. Across 3,171 Gleam campaigns with 10,000+ Entrants the median is 4.6 (Gleam campaign data, 2026).

Sales section from Adore Me's E-commerce website

The prize was $1,000 to spend at Adore Me.

A giveaway only works if people see it.

Where Adore Me Promoted It

Social media cross promotion is our main way of promoting the campaigns.
Elise Sabak from Adore Me

Adore Me announced the giveaway on Facebook, Instagram and Pinterest.

Adore Me also posted other Valentine’s Day content, including promotional photos, extra giveaways and videos from its television campaign.

88,841 Impressions, 19,254 Entrants

The giveaway had 88,841 Impressions. 19,254 Entrants completed 54,139 Actions between them, a Conversion Rate of 21.7%.

Across 3,113 Gleam campaigns with 10,000+ Entrants, the median Conversion Rate is 28.6%. This one converted 21.7% (Gleam campaign data, 2026).

Campaign reporting from Adore Me's Gleam Competitions campaign

The giveaway was embedded on the Adore Me website.

Entrants completed 2.8 Actions each on average (54,139 Actions across 19,254 Entrants).

The most completed Action was the video Action, with 14,080 completions. Visits to the Pinterest page (8,794), YouTube Subscribe (8,376) and Instagram visits (7,807) followed.

Adore Me included a Viral Share Action. It gives each Entrant a unique link and awards extra entries for each friend who enters through it.

363 Viral Sharers brought in 1,224 Successful Viral Shares. Their links had 6,139 clicks, a Viral Conversion of 19.9%.

Adore Me announced the winners on its social channels.

Key Growth Takeaways

Time It to Your Busiest Season

Adore Me ran its giveaway before Valentine’s Day. Look at when your own sales peak and run one before it.

Examples:

No Shave November for a Beard Company Giveaway
Valentine’s Day for a Flower Store
Black Friday for an Electronics Store
During Big Game Releases for a Gaming Store
Mother’s Day for a Gift Shop
Father’s Day for a Hardware Store
During an Event for an E-Sports Giveaway

A busy season also hands you a theme. Adore Me built the giveaway around Valentine’s Day, and the prize image carried the theme (“Lovestruck Valentine’s Day GIVEAWAY”).

Promote on Every Channel You Have

Promotion is key.
Elise Sabak from Adore Me

Entrants can only enter a giveaway they have seen.

Utilize promotion across social platforms, email blasts…anywhere you can.
Elise Sabak from Adore Me

Places to promote it:

Facebook, Instagram and Twitter
Facebook Live / Instagram Stories
Emails
Banners / Popups on your site
Partners

As we become more active with live social (Snapchat and Instagram stories along with Facebook Live) we plan to test promoting campaigns through broadcasts and live video streams.
Elise Sabak from Adore Me

Ask for Content With a Hashtag

Entrants could post a photo tagged #WhatDoYouAdore for +3 entries. That Action was completed 903 times.

Elise Sabak said:

UGC is vital! Not only do we love seeing their content, but it allows us to better understand the styles customers are fond of.
Elise Sabak from Adore Me

You can collect this content in a Gallery and show it on your own website with Gleam’s Gallery app.

Make Every Entry Promote the Brand

Seven of the eight entries asked Entrants to visit, follow, subscribe to, watch, pin or share Adore Me content, and the eighth asked for a hashtag post.

One Action asked Entrants to watch an Adore Me video on YouTube and comment (+4 entries).

The video Action had the most completions of any Action, 14,080.

Partner with influencers to make the first videos and see what works before you film your own.

Keep Talking After It Ends

Elise Sabak advises:

Continue engaging your following – even after the campaign ends, keep in contact with the new followers, entrants, and winners.
Elise Sabak from Adore Me

Elise told us that at Adore Me, they “continue to engage with these new followers on social — it’s the simplest and most effective way to get personal with customers. That personalized experience helps develop loyalty to the brand, and thus, sales”.

When you first visit Adore Me’s site, it asks you to sign up and take a style quiz.

The quiz sets up recommendations in your size and offers newsletters daily, weekly or monthly.

Run Your Own Holiday Giveaway

Start from the Valentine’s Day Giveaway template.

Customer Success Stories

Your success is ours, see how we've helped others grow.

"
17k+
New Social Followers
The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide.
Kevin Piangenti
Cooler Master
"
900+
UGC Collected
We’ve had a great deal of success with campaigns that include customers posting photos, memories, or favourite products to Instagram.
Elise Sabak
AdoreMe
"
100K+
Twitch Followers
The results have been great, our social media and Discord has really blown up in a positive way, and we have gained a lot of new members.
Khaljiit
Twitch Kittens
"
2.6M+
Actions in 1 Event
Gleam has the widest tool kit of gates and features, the best interface and overall the best value for money proposition.
Johannes Schiefer
ESL
"
1k
New Spotify Followers
Our Gleam competition boosted my Spotify following by 50%, from 2,000 to 3,000 followers, in a week.
Brian Hazard
Color Theory
"
4M+
Actions in 2 years
Jane.com uses Gleam to run weekly co-branded giveaways to acquire a constant stream of customers
Carissa Flinders
Jane.com
"
Most Revenue in a Single Day
The day we launched our campaign, we had our best sales day ever. We did about 4 times our daily average in sales that day and the momentum has continued.
Eriz Bandholz
Beardbrand
"
We use Gleam to create giveaways on a weekly basis. Gleam provides a visually stunning, highly interactive, and (most importantly) safe way to interact with our clients, and we recommend them to everyone.
Melissa Storm
LitRing
"
Using Gleam for the giveaways on the website has been a fantastic way to not only build up the social media followers base but has also given me the opportunity to easily create an easy way to run giveaways that are simple for people to enter and to spread the word of the prizes and of the website.
Karen Woodham
Blazing Minds
"
Out of all the giveaway/contest tools I have researched Gleam had everything I was looking for. We have used the Gleam contest widget over the past 1.5 years with great success. Having the ability to pick and choose different entry methods for our customers is a great tool to mix up our monthly giveaway.
John Hipsher
YakAttack
"
Gleam has transformed how I host and manage giveaways on my blog. Allowing my readers to enter via the various entry methods whilst I can select a winner at the click of a button.
Sarah Anguish
Boo Roo and Tigger Too
"
Gleam has helped us reach people all around the world, that would have been impossible otherwise! Gleam helps us build our email and social subscribers, so we can grow!
Adam Jacobson
Emergence Boardgame
"
With 3 years of using Gleam to build Video Game community outreach programs, no other suite has provided more value to my campaigns.
Keith Weisglas
Define Human

All Success Stories

Customer Success Stories

Your success is ours, see how we've helped others grow.

"
17k+
New Social Followers
The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide.
Kevin Piangenti
Cooler Master
"
900+
UGC Collected
We’ve had a great deal of success with campaigns that include customers posting photos, memories, or favourite products to Instagram.
Elise Sabak
AdoreMe
"
100K+
Twitch Followers
The results have been great, our social media and Discord has really blown up in a positive way, and we have gained a lot of new members.
Khaljiit
Twitch Kittens
"
2.6M+
Actions in 1 Event
Gleam has the widest tool kit of gates and features, the best interface and overall the best value for money proposition.
Johannes Schiefer
ESL
"
1k
New Spotify Followers
Our Gleam competition boosted my Spotify following by 50%, from 2,000 to 3,000 followers, in a week.
Brian Hazard
Color Theory
"
4M+
Actions in 2 years
Jane.com uses Gleam to run weekly co-branded giveaways to acquire a constant stream of customers
Carissa Flinders
Jane.com
"
Most Revenue in a Single Day
The day we launched our campaign, we had our best sales day ever. We did about 4 times our daily average in sales that day and the momentum has continued.
Eriz Bandholz
Beardbrand
"
We use Gleam to create giveaways on a weekly basis. Gleam provides a visually stunning, highly interactive, and (most importantly) safe way to interact with our clients, and we recommend them to everyone.
Melissa Storm
LitRing
"
Using Gleam for the giveaways on the website has been a fantastic way to not only build up the social media followers base but has also given me the opportunity to easily create an easy way to run giveaways that are simple for people to enter and to spread the word of the prizes and of the website.
Karen Woodham
Blazing Minds
"
Out of all the giveaway/contest tools I have researched Gleam had everything I was looking for. We have used the Gleam contest widget over the past 1.5 years with great success. Having the ability to pick and choose different entry methods for our customers is a great tool to mix up our monthly giveaway.
John Hipsher
YakAttack
"
Gleam has transformed how I host and manage giveaways on my blog. Allowing my readers to enter via the various entry methods whilst I can select a winner at the click of a button.
Sarah Anguish
Boo Roo and Tigger Too
"
Gleam has helped us reach people all around the world, that would have been impossible otherwise! Gleam helps us build our email and social subscribers, so we can grow!
Adam Jacobson
Emergence Boardgame
"
With 3 years of using Gleam to build Video Game community outreach programs, no other suite has provided more value to my campaigns.
Keith Weisglas
Define Human