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Cooler Master's Shark X Giveaway Drew 128,910 Entrants

Cooler Master and creator Dinocornel gave away a Shark X PC on Gleam in November 2024. 128,910 Entrants completed 630,148 Actions.

630,148 Actions From 128,910 Entrants

Cooler Master promoted the giveaway with creator @Dinocornel. Entrants from the Philippines and the US made up 63.56% of the 128,910 total. Conversion Rate is Entrants divided by Impressions. Instagram Follows come from Cooler Master's Instagram Insights. Everything else is from the Gleam campaign report.

Actions

Actions

630,148

630,148

Impressions

Impressions

933,726

933,726

Instagram Follows

Instagram Follows

16,683

16,683

Newsletter Signups

Newsletter Signups

105,192

105,192

Entrants

Entrants

128,910

128,910

Conversion Rate

Conversion Rate

13.81%

13.81%

"

The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide. The next chapter of that story will be centered around FreeForm 2.0, our modular, customizable design philosophy, and we're planning future Gleam giveaways to bring that vision to life.

Kevin Piangenti

Influencer Manager, Cooler Master

A Custom PC Called Shark X

Cooler Master makes PC cases, power supplies, coolers, and custom-built systems. In November 2024 they teamed up with YouTube and TikTok creator @Dinocornel to give away the Shark X, a custom PC, on Gleam.

The giveaway widget lists what’s inside: an Intel Core i7-14700K, a Gigabyte B760I AORUS PRO DDR5 WIFI motherboard, an MSI GeForce RTX 4070 Ti Super 16G Ventus 2X OC, 64GB of Kingston FURY Beast DDR5 6000 and a 2TB Kingston FURY Renegade M.2 SSD. NVIDIA GeForce RTX, Intel, GIGABYTE and Kingston FURY logos sat on the giveaway banner.

The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide. The next chapter of that story will be centered around FreeForm 2.0, our modular, customizable design philosophy, and we’re planning future Gleam giveaways to bring that vision to life.

Kevin Piangenti from Cooler Master

Kevin Piangenti, Influencer Manager, Cooler Master

Dinocornel’s Audience in the Philippines and the US

Cooler Master promoted the giveaway with @Dinocornel, a Filipino-American creator who reviews tech. Cooler Master’s team says he lives in the US and is hugely popular in the Philippines. Those two countries sent 81,934 of the 128,910 Entrants (63.56%).

Six Ways to Enter

Cooler Master built the giveaway in Gleam’s Competitions app with six Actions. The YouTube and referral Actions stayed locked until an Entrant finished the first four.

  • Visit CoolerMaster Store (+1 per day)

  • Subscribe to Our Newsletter For Exclusive Discounts! (+1)

  • Visit @coolermaster on Instagram (+1)

  • Follow @coolermasterglobal on TikTok (+1)

  • Visit Dino Cornel’s YouTube Channel

  • Refer Friends for Extra Entries

933,726 Impressions, 128,910 Entrants

The giveaway ran from 11 to 26 November 2024. 128,910 of its 933,726 Impressions turned into Entrants, a 13.81% Conversion Rate. Entrants completed 630,148 Actions, about 4.9 each.

Actions by Type

  • Visit CoolerMaster Store: 191,129

  • Visit Dino Cornel’s YouTube Channel: 127,072

  • Visit Cooler Master on Instagram: 117,942

  • Subscribe to Newsletter: 105,192

  • Follow on TikTok (@CoolerMasterGlobal): 73,512

  • Refer Friends for Extra Entries: 15,311

Entrants by Country

  • Philippines: 54,325 (42.14%)

  • United States: 27,609 (21.42%)

  • India: 6,463 (5.01%)

  • Canada: 5,031 (3.90%)

  • United Kingdom: 2,359 (1.83%)

  • Other countries: 33,123 (25.70%)

Key Growth Takeaways

Cooler Master’s Instagram Insights show 158,804 profile visits and 16,683 follows across the giveaway window. The Visit @coolermaster on Instagram Action was completed 117,942 times. Cooler Master announced the winner on Instagram on 5 December 2024.

Winner announcement for Shark X Giveaway on Cooler Master's Instagram page

Run Your Own Gaming PC Giveaway

Start from the Gaming PC Giveaway template and add your creator’s channels as Actions.

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