HardwareDealz Got 89,411 Entrants From Two PC Giveaways

HardwareDealz ran two RTX 5090 gaming PC giveaways over Christmas 2025 and got 89,411 Entrants from 269,816 Impressions, a 33.14% Conversion Rate.

Two Giveaways, 89,411 Entrants

Combined results from the be quiet! and MSI gaming PC giveaways HardwareDealz ran from December 13, 2025, to January 6, 2026. Conversion Rate is Entrants divided by Impressions.

Entrants

Entrants

89,411

89,411

Impressions

Impressions

269,816

269,816

Conversion Rate

Conversion Rate

33.14%

33.14%

Actions

Actions

370,716

370,716

Actions per Entrant

Actions per Entrant

4.15

4.15

Total Entries

Total Entries

6,344,436

6,344,436

"

In the future, we plan to run large giveaways on a regular basis, as their reach and impact on our community are disproportionately positive.

Gerson Seilnacht

Editor & Social Media Manager

Campaign Overview

From December 13, 2025, to January 6, 2026, HardwareDealz ran two Gleam giveaways, each for an RTX 5090 gaming PC.

The first, with a be quiet! build, opened on December 13. The second, a €7,000 MSI build, opened on Christmas Eve. HardwareDealz promoted both on YouTube, Instagram and its own site.

HardwareDealz tied each entry Action to a YouTube video or a partner product page, and put bonus entries behind Secret Codes. Over 25 days, Entrants completed 4.15 Actions each on average.

Introduction to HardwareDealz

HardwareDealz is a German-language site and YouTube channel for PC hardware reviews, deals and builds.

“We use giveaways to give manufacturers the opportunity to connect with our community, and of course also to give something back to the community.”
Gerson Seilnacht, Editor & Social Media Manager, HardwareDealz

HardwareDealz German homepage listing discounted PC hardware deals

Two Gaming PCs, 25 Days

HardwareDealz ran both on Gleam’s Hobby plan:

  • Gewinne einen be quiet! RTX 5090 Gaming-PC, December 13 to January 6, linked from a HardwareDealz YouTube video

  • HardwareDealz Adventskalender Heiligabend, a €7,000 MSI gaming PC, December 24 to January 6, the Christmas Eve door of the HardwareDealz Advent Calendar 2025

Both were open worldwide.

HardwareDealz Gleam widget for a be quiet! RTX 5090 Gaming-PC giveaway showing 1,912,985 Total Entries

269,816 Impressions, 89,411 Entrants

Gleam’s reports for the two giveaways, side by side. Conversion Rate is Entrants divided by Impressions.

  • be quiet! RTX 5090 Gaming-PC, December 13 to January 6: 125,016 Impressions, 46,995 Entrants, 192,096 Actions, 37.59% Conversion Rate

  • MSI Adventskalender Heiligabend, December 24 to January 6: 144,800 Impressions, 42,416 Entrants, 178,620 Actions, 29.29% Conversion Rate

  • Both giveaways: 269,816 Impressions, 89,411 Entrants, 370,716 Actions, 33.14% Conversion Rate

Entrants completed 4.15 Actions each on average.

Secret Code answers sat inside HardwareDealz YouTube videos. A correct code unlocked bonus entries, up to 50 per code on the MSI widget.

Learn more about running a scavenger hunt with the Secret Code Action.

Gleam campaign report for HardwareDealz showing 125,016 Impressions, 192,096 Actions and a 37.59% Conversion RateHardwareDealz Gleam campaign report showing 144,800 Impressions, 178,620 Actions, 42,416 Entrants and a 29.29% Conversion Rate

YouTube and the Public Giveaways Page

HardwareDealz promoted both giveaways mainly on YouTube, and both also appeared on Gleam’s public giveaways page.

HardwareDealz linked each giveaway from its YouTube videos.

Brands cannot apply to appear on the public giveaways page. To be eligible, campaigns must have previously run, drawn winners, and announced results publicly.

Read our contest promotion guide.

Gleam public giveaways page listing for HardwareDealz's be quiet! RTX 5090 Gaming-PC giveaway

Germany, Austria and Switzerland

Most Entrants came from Germany, Austria and Switzerland, and HardwareDealz publishes in German.

Dealz

Key Growth Takeaways

HardwareDealz has run more than 100 giveaways on Gleam.

Match Prizes to Existing Demand

Both prizes were gaming PCs built from the kind of parts HardwareDealz reviews in its videos.

Start from one of our PC & Gaming giveaway templates.

HardwareDealz Advent Calendar Gleam widget for a 7,000 euro MSI Gaming-PC showing 4,431,451 Total Entries

Tie Every Action to a Video or Product Page

Both giveaways asked Entrants to visit specific YouTube videos and partner product pages.

The Secret Code bonus Actions involved:

  • Watching YouTube videos

  • Recognizing visual details

  • Completing calculation-based challenges linked to gameplay or builds

HardwareDealz Gleam widget Actions to visit HardwareDealz on YouTube and Instagram, each worth +1 entry

Up to 50 Bonus Entries per Code

Each correct Secret Code answer added up to 50 bonus entries. The widget showed the reward up front as “Unlock 50 More Entries”.

HardwareDealz Gleam widget prompting Entrants to Unlock 50 More Entries

Want to learn more about Bonus Actions? Check out our documentation here.

Open on Christmas Eve

The MSI giveaway opened on December 24 as the Christmas Eve door of the HardwareDealz Advent Calendar.

“We have already run more than 100 giveaways using Gleam, and the setup is very straightforward. Managing participation requirements is flexible and practical.”
Gerson Seilnacht, Editor & Social Media Manager, HardwareDealz

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