Instagram Actions
Reward entrants for following you, visiting your profile, viewing or commenting on your Instagram posts.
Tip: Want to run an Instagram contest but not sure where to start? Our Instagram integration page has demos, best practice examples and expert guides.
The Instagram Visit action sends entrants to an Instagram profile, where they're free to engage if they want to.
Enter the account's username or its full Instagram URL, and choose what happens After Visiting.
Entrants click the action to visit the profile.
View a Post shows entrants a photo, video or reel from Instagram without them leaving the widget. Engaging with it is completely optional.
Paste the full URL of the Instagram post.
Entrants can hover to preview the post, then click to open it. We don't ask them to do anything else with it.
Follow on Instagram sends entrants to your profile, where they can choose to follow you.
Instagram doesn't let us check follows automatically, so we recommend offering another way to enter too. With Visit a Profile or View a Post, entrants who'd rather not follow can still engage with your content and earn an entry.
Enter your username or the full URL of your Instagram profile.
Entrants visit your profile, then enter their Instagram username to carry on.
We can only confirm the entrant visited your profile and record the username they gave. Check the winner's handle against your followers before you announce them.
Comment on Instagram sends entrants to a post or reel, where they can leave a comment. Instagram doesn't let us check comments automatically, so entrants submit their handle for you to check when you pick a winner.
Paste the full URL of your post or reel.
Entrants visit your post or reel, leave a comment, then enter their Instagram handle to continue.
Like Follow, we can only confirm the visit and record the handle. Check it against the real comments before you announce a winner. On the Business Plan and above, Import Comments pulls real comments into Gleam as entries instead, so there's nothing to check by hand.
Instagram content collected through your campaign can also be showcased in a Gallery. This is a separate Gleam app for displaying (and optionally moderating) submitted photos and videos. See the Galleries documentation for setup details.
You can use these actions to grow your following and engagement on Instagram by using this template:
The following actions are no longer available due to Instagram API changes or platform policy. They remain visible (greyed out) in the dashboard in case any are reinstated.
Due to Instagram's new API limitations, we are no longer able to support this action.
The Instagram Entry action allows you to award an entry for logging into Instagram within the widget. This can be a great way of ensuring that you are able to identify the Instagram @profile of all users that enter your campaigns.
Due to Instagram's new API limitations, we are no longer able to support this action.
The Select a Photo or Video action type allows you to accept photo submissions from a user's Instagram feed as an entry into a contest or to unlock a reward.
Note: While images can no longer be submitted directly via the widget, you can still pull photos, videos, or reels tagged with a specific hashtag, or that mention your business page, into your campaign using Instagram imports. Import actions are available on the Business plan and above. See Import via Instagram.
Due to Instagram's new API limitations, we are no longer able to support this action.
The Like a Photo or Video action let users earn an entry for liking a specific Instagram post from within the widget.
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Import Actions
Import actions pull entries into your Competition straight from Instagram, Facebook, Tumblr and YouTube, so people can enter without visiting your widget.