Using Your Email Signature to Drive Signups & Sales

Author

Stuart McKeown

April 09, 2015

A simple way to drive more awareness to your product every time you send someone an email.

Topics

Growth Hacks

If you’re like me and send over 50+ emails every day then you’re missing out on valuable marketing space by not including a call to action in your signature.This hack is simple:

Write a guide that shows people cool ways they can use your product or service. Here’s mine.

Shorten the link via Bit.ly and add Google Analytics tracking parameters to it

https://gleam.io/blog/50-growth-hacks/?utm_source=Email%Signature&utm_medium=email&utm_campaign=50%20Growth%20HacksOnce we shorten this it becomes:https://wn.nr/bonus

Insert the link into your email signature with a solid call to action.

You can test which call to action works best by changing the campaign in your Analytics tracking to match what you’re testing.

Here’s what mine looks like currently:This now means that every single person I email has a chance to see 50 awesome things that my product is capable of. They might not be a customer and try us out, or they might already be a customer and now they have a bunch of new awesome stuff to try (which adds value).