If you’re like me and send over 50+ emails every day then you’re missing out on valuable marketing space by not including a call to action in your signature.
This hack is simple:
- Write a guide that shows people cool ways they can use your product or service. Here’s mine.
- Shorten the link via Bit.ly and add Google Analytics tracking parameters to it
Once we shorten this it becomes:
- Insert the link into your email signature with a solid call to action.
- You can test which call to action works best by changing the campaign in your Analytics tracking to match what you’re testing.
Here’s what mine looks like currently:
This now means that every single person I email has a chance to see 25 awesome things that my product is capable of. They might not be a customer and try us out, or they might already be a customer and now they have a bunch of new awesome stuff to try (which adds value).
Enjoy this tip? Now you need to learn how to drive more sales from email marketing
Keep On Growing 🙂