How to Run a Facebook Contest That Builds Engagement & Brand Awareness

Looking for a smart way to grow your Facebook followers and drive real engagement? Gleam helps you run a Facebook contest that’s compliant with promotion guidelines and built for results. Whether you’re launching a Facebook giveaway, collecting user generated content, or driving traffic to a dedicated landing page, these posts will show you how to create a campaign that encourages users to tag friends, enter your contest, and share your brand. Learn how to post on your Facebook page with purpose, increase reach, and build lasting brand awareness with contests that align with your marketing strategy.

Boost Facebook engagement with comment contests and random winner selection.

Random Comment Picker For Facebook Contests

Check out the easiest way to pick random winners for your next Facebook comment contest.

Ahron is Product Manager at Gleam.
Ahron Burstin · 3 min read
Easily pick random Facebook contest winners using manual or automated tools.

Randomly Generate Winners For Your Facebook Giveaway

Take a look at all the best ways to easily draw random winners for your next Facebook giveaway.

Ahron is Product Manager at Gleam.
Ahron Burstin · 6 min read

Introducing Facebook Mobile Tab Smart Links

Facebook Tabs don't work on mobile devices, but Gleam campaigns do.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 2 min read
Learn how to drive engagement on Facebook without buying likes.

Stop Buying Likes: 25+ Tips to Drive Real Engagement on Facebook

Buying Page Likes may seem like an appealing strategy, but it's not worth it in the long run. Here's what you should do instead.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 18 min read
Master the steps to successfully run and promote your next Facebook contest to engage users.

The Ultimate Guide To Running A Contest On Facebook

Find out everything you to know to run a powerful Facebook contest with this comprehensive guide.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 10 min read
Explore 40+ Facebook post, giveaway and campaign ideas to grow your audience.

Facebook Marketing Ideas: Ideas for Posts, Giveaways & Businesses

Out of ideas for marketing on Facebook? Never fear we've put together a huge guide for you for the best Facebook Marketing ideas.

Ahron is Product Manager at Gleam.
Ahron Burstin · 19 min read
Learn how to optimise your Facebook images for higher engagement and better quality results.

Guide to All Facebook Image Sizes

Find out all the best image sizes for Facebook to make your profile and posts stand out.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 4 min read
Learn how to run Facebook giveaways legally and drive audience growth with compliant contests.

Facebook Promotion Guidelines

Keep up to date with the latest changes to the Facebook Promotion Guidelines.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 6 min read
Learn how to prioritise posts from your favourite Facebook pages and never miss an update.

How to Always See Facebook Posts From Your Favourite Pages

Here's how you can make sure you're seeing posts from all your favourite Facebook pages.

Stuart McKeown, co-founder of Gleam.
Stuart McKeown · 2 min read
Learn the official rules for running compliant giveaways on Facebook.

Facebook Giveaway Rules: How to Run a Successful Campaign

Learn how to run a Facebook giveaway that complies with all the rules and regulations.

Charlotte is on the Marketing team at Gleam.
Charlotte Czarnota · 8 min read

Contests aren’t just a good idea — they’re one of the fastest ways to increase visibility and engagement on social media. Gleam makes it easy to create a Facebook campaign that converts, all while helping you stay compliant with Facebook’s contest rules — like avoiding promotions on personal timelines.

Learn how to choose the right format, craft a compelling chance to win offer, and set up fair methods for picking a winner. Whether you're growing a new Facebook page or promoting a product launch, you'll find practical ideas and tools to drive customer acquisition, boost engagement, and turn every post into a lead-generating machine.

Can Users Like A Facebook Page to Enter A Competition?

Likes cannot be incentivised based on Facebook's Platform Policy, but there are still plenty of ways to grow your Facebook Page organically.

Can I Host My Competition On Facebook?

You can host your campaign on Facebook by installing it inside a tab on your Facebook page.

How Do I Import From Facebook?

Use our import actions to automatically import entries from Facebook Comments or Posts to your Facebook Page.