Introducing Facebook Mobile Tab Smart Links

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Stuart McKeown’s Picture

Stuart McKeown

Facebook Tabs don't work on mobile devices, but Gleam campaigns do ☺️

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If you’ve ever run a competition inside a Facebook tab you may have seen the dreaded 404 page tab not found error message. The reason that you see this is because Facebook does not support tabs inside any of their native apps on mobile devices.

This proves troublesome for brands or businesses that rely heavily on promoting contests or other media inside Page Tabs. Mobile usage on Facebook is growing, in September 2013 there were 874 Million MAU (monthly active users) on a mobile device – that is a huge 73% of Facebook’s entire monthly userbase (1.19 Billion in September 2013).

Introducing Gleam Facebook Smart Links

Whenever you post any Gleam campaign to a Facebook Page Tab you will now see that we generate a special shortened link on your Preview tab.

gleam-facebook-tab

facebook-smart-tab-gleam

Instead of sharing the URL of your page tab like you normally would, you can now share this link & it will determine if the user is on a mobile device or not.

This means that your desktop users will continue to get taken to the Facebook Tab as normal (with your Like Gate):

And mobile users will get redirected to a specific mobile optimised landing page (non Like Gated):

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