How to Run a Giveaway on TikTok

Wondering how to do a giveaway on TikTok? It’s easier than you think, and here’s how to get started.

There's loads of awesome ways to run a giveaway on TikTok, but setting up the right campaign that aligns with your goals and will be able to cut through the noise is super important.

In this blog post, we will run through our favourite giveaway ideas and the easiest ways to run them:

• Why Run a Giveaway?
• Running Giveaways Directly on TikTok
• Running Giveaways Using a 3rd Party Platform
• How to Set Up a TikTok Giveaway
• How to Promote Your TikTok Giveaway
• Post Campaign Tips and Tricks

TikTok giveaways are an awesome, cost-effective, and powerful way to get more followers, increase engagement, grow your audience, generate buzz, and increase visibility in users’ feeds, and boost brand awareness.

There are lots of different types of giveaway campaigns you can run depending on your goals and budget. You can run them directly on TikTok or through a third-party platform.

Let's take a look...

When you run a giveaway directly on TikTok, you can think of things like asking users to comment on your giveaway post, tag a friend, or like and follow you for a chance to win a prize.

Giveaways directly on TikTok are a great, simple, and cost-effective way to run a successful giveaway campaign.

Another classic giveaway is to ask users to comment, tag friends, and follow your account.

Ask users to create videos using your branded hashtag.

This is an awesome way to increase visibility and reach. It's an awesome idea to pair this up with a trending sound so that it encourages the virality even more.

Encourage users to duet your video to enter your giveaway. This is a fun way to gather user-generated content.

Using a third-party tool lets you run a cross-platform giveaway where users complete actions like following you on TikTok and engaging with your other socials.

You can even get people to purchase a product, sign up for your mailing list, submit content, share the giveaway with friends, and more.

Running a giveaway using a third-party platform is a smart choice if you’re looking to run a larger, more impactful marketing campaign.

The are a fair few reasons why this is the case...

• Our giveaways are fully compliant with all competition rules and regulations, including automatically offering an AMOE and a thorough terms and conditions within your campaign widget.

• We provide a dedicated hosted landing page, which makes it easy to cross-promote across all social media platforms. This is particularly useful if you don’t have your own website, as it gives you a clear place for people to enter.

• Our platform is designed to drive more powerful actions from participants, and so we can handle everything from automatic winner selection to fraud detection, ensuring everything runs smoothly.

• Once your campaign is complete, you’ll have access to post-campaign analytics to track its success.

Setting up your giveaway is super easy. There are just a couple of important things to keep in mind. Let's get started.

You need to make sure you know your goals before you get started, as this will make the difference in what type of giveaway you run.

For example:

If you want to get people to create user-generated content, you should try a campaign such as video challenges or hashtag campaigns.

If you want to increase brand awareness or growing your follower count, try a campaign where you require users to follow you across all of your socials.

Choose a prize that excites your audience and aligns with your brand.

Exclusive items, such as limited-edition products, early access to new launches, or branded experiences, work especially well to generate buzz.

Make sure the prize is desirable and matches the effort required to participate, smaller actions like commenting can warrant simple rewards, while UGC campaigns might merit higher-value prizes.

When you are running a giveaway or contest on TikTok, it’s super important to ensure compliance with local laws and TikTok’s platform-specific guidelines.

You need to be transparent about the official rules, clearly outlining eligibility criteria and entry methods so participants know exactly how to take part in the competition.

Fairness and inclusivity are key to building trust with your target audience, so make sure your contest reflects these values.

Don’t forget to include a disclaimer stating that your giveaway isn’t sponsored, endorsed, administered by, or associated with TikTok so you align with their policies.

Promoting your giveaway is absolutely crucial for the success of your campaign. People need to know where and how to enter it.

• Collaborate with influencers – Partner with micro-influencers or TikTok creators to reach niche audiences.
• Encourage engagement – Ask participants to tag friends and answer a question in the comments.
• Create engaging content – Keep announcement videos short, visually appealing, and clear on rules and prizes.
• Use trending sounds & hashtags – Boost visibility by incorporating popular trends that align with your brand.
• Leverage user-generated content – Share videos from participants to create buzz.
• Promote across platforms – Share the giveaway link on Instagram, Twitter, and your mailing list.

After your campaign wraps up, there are a few key things to do to keep the momentum going.

Firstly, it’s a really good idea to try giving everyone who enters a reward, for example a discount code or consolation prize.

This can boost engagement can help maintain goodwill and keep participants engaged for future campaigns.

You also need to make sure to review your analytics in the post-campaign tab. This is where you can assess the effectiveness of your campaign, learn from the data, and make improvements for next time so you can get the most put of your campaign.