TikTok Account Types: Choose the Right Setup for Growth

Looking for the switch to a Creator account and can't find it? That's because TikTok is getting rid of it.

When we checked TikTok's help centre on 30 October 2026, it said TikTok is "removing Pro and Creator accounts" and moving the creator tools into the settings of a Personal account. So the question "Business or Creator?" is really "Personal or Business?", and TikTok now calls them a General TikTok Account and a Verified Business account.

There's also a third type, the Organisation Account, for teams. Here's how the three compare, using TikTok's own account types page.

• You make videos and want reach: Stay on Personal. Trending sounds are the reason, and a Business account can't use them
• You're promoting a shop, café or brand: Go Business. You give up most trending songs, but you get a website link from day one, contact details on your profile and Business Suite analytics. Allow up to 5 business days for verification
• Several people post from one account: Use an Organisation Account if it's offered to you, so you can add and remove logins without sharing a password

Doing both? TikTok recommends two separate accounts, one Personal and one Business, rather than switching one back and forth.

Most people on TikTok use a General TikTok Account, and TikTok says it's the right choice for content creators and most public figures. You get creator tools and analytics in TikTok Studio (once you have a public post), the general music library with its trending sounds, Promote for boosting a post, and LIVE and monetisation programmes when you meet their criteria. The bio link arrives at 1,000 followers.

TikTok says anyone whose main goal is promoting a business, a product or a service should use a Verified Business account. Here's what changes:

• Only the Commercial Music Library, because songs in the general library aren't cleared for commercial use
• You get the Business Suite, with analytics, a leads manager and the Creative Hub for content ideas
• You can add a website link to your profile without waiting for 1,000 followers
• You can show your business address, email or phone number on your profile
• You can attach links to posts and your profile (TikTok calls these organic conversion anchors)

The word "Verified" matters. TikTok may ask you to verify your business to keep these features, and if you don't, your account can be converted back to a General account. Verification can take up to 5 business days.

There's also a halfway step. Linking your account to a TikTok for Business account gives you what TikTok calls Advanced Access, which opens the Business Suite analytics and auto-reply messages without full business verification.

An Organisation Account lets several people run one account, with admins who control who can log in. When someone leaves, the admin removes their access and everyone else keeps posting.

They aren't available everywhere, and TikTok says you can only create one from certain business platforms, such as the TikTok Shop Seller Centre. Like Business accounts, they use the Commercial Music Library only, and some features aren't available to them.

TikTok uses the same path in both directions. When we checked its account types page on 30 October 2026, the steps were:

1. In the TikTok app, tap Profile
2. Tap the Menu ☰ button, then Settings and privacy
3. Tap Account
4. Tap Business verification, then follow the steps to verify your business (moving to Business) or to change your account type to a General TikTok Account (moving back)

Think before switching back. TikTok advises against moving between the two, because your business verification isn't saved and you'll have to verify again if you return to Business. If you want to post personal content and promote a business, TikTok recommends two separate accounts.

You can also end up back on Personal without choosing it. If TikTok asks a Business account to verify and you don't, it may convert the account to a General TikTok Account and restrict the business features.

Both account types can promote a giveaway, and the bio link is where they differ. TikTok lets a Verified Business account add a website link straight away, while a Personal account needs at least 1,000 followers first.

Once you can add one, here's how to send viewers to a Gleam giveaway:

1. Copy your giveaway's landing page URL from Gleam (we host one for every campaign), or the page where you've embedded it
2. In the TikTok app, tap Profile, then Edit profile
3. Next to Links, tap Add and paste the URL
4. Say "link in bio" in the video and the caption, so people know where to go

Where you can, link straight to the entry page. TikTok recommends direct links so people reach the site in a few taps. Add a TikTok Action so people can earn more entries by following you or watching a video, and check TikTok's own giveaway rules (there's a separate policy for TikTok Shop sellers) in our guide to TikTok giveaway rules.

Under 1,000 followers on a Personal account? There's no bio link yet, so put the giveaway link on your other profiles or in your email newsletter, and point TikTok viewers there.