Why You Should Be Posting On Bluesky

The social media landscape has felt relatively stable since TikTok’s rise in 2019, but with the Bluesky app gaining serious traction, it is time for creators, brands, and marketers to pay close attention.

What is Bluesky? It is a microblogging social media platform built on an open source framework known as the AT Protocol. Designed as a decentralised alternative to Twitter/X, Bluesky offers familiar features with a focus on transparency, algorithmic choice, and user control.

After quietly building momentum for years, the platform has exploded in popularity. As of May 2025, it has surpassed 35 million registered users, with over 3.5 million daily active users across the U.S. and U.K. Recent reports indicate that user numbers jumped by 15 million following the 2024 U.S. election, driven by growing dissatisfaction with X under Elon Musk.

So while it has not yet eclipsed the reach of Twitter or Threads, Bluesky’s growth curve and core values make it one of the most promising new social networks—especially for anyone looking to join early, shape the community, and reach users in a more open environment.

So if you're looking for a space with momentum, freedom to post links, and fewer algorithmic hurdles, Bluesky is where more and more creators are starting to build.

Compared to platforms like Instagram, Facebook, YouTube or X, the Bluesky app still has a relatively small user base. But that is exactly what makes it valuable.

Right now, the platform offers room to be seen. Most brands have not established a presence yet, meaning you have the chance to build an audience, stand out in a quieter space, and connect directly with early adopters who tend to be highly engaged and influential.

These early users include journalists, developers, creators and thought leaders—exactly the kind of community that helps spark wider interest and algorithmic discovery as the platform continues to grow.

The early-stage nature of Bluesky is no longer a drawback. The platform has recently passed 35 million total users, more than doubling since late 2024.

It now sees over 3.5 million daily active users in the U.S. and U.K. combined, with over 15 million new signups added just after the 2024 U.S. election. That surge, driven by users leaving X and looking for alternatives, shows no signs of slowing down.

According to TechCrunch, Bluesky’s growth has already narrowed the gap with Threads—despite operating with no advertising and relying entirely on organic traction.

Bluesky functions as a text-first social media platform, but it is built to support full community interaction.

You can post text, images, and videos; reply to and share posts; use hashtags and mentions; send DMs; and create custom feeds or lists. These features make it familiar for users migrating from X while giving you more control over how you show up.

The Followers tab helps retain loyal users, while the algorithmic Discover feed opens the door to wider reach via starter packs, reposts, and curated moments.

You can also verify your Bluesky account using a domain, which adds trust and visibility.

One thing missing is a formal ad network, but that might be part of what makes the user experience feel more organic. As a public benefit corporation built on an open source framework, Bluesky has taken a different approach—prioritising transparency and decentralised control.

That is part of what makes it appealing to early users, especially those seeking alternatives to algorithm-heavy, ad-driven platforms.

Most social media platforms actively de-prioritise external links. Whether it is to keep users on-platform or discourage off-site traffic, posts with links often underperform.

That is not the case with the Bluesky app. Links are welcome, and creators have seen strong click-through rates without algorithmic punishment. For brands and content creators looking to drive action—whether it is newsletter signups, product sales, or blog traffic—this makes Bluesky a much more useful promotional tool.

Spend some time scrolling through Bluesky, and you will notice a clear shift in tone from other platforms. The general atmosphere is constructive, playful, and welcoming—especially compared to more polarised spaces.

This tone is reinforced by Bluesky’s moderation tools, block feature, and community norms. The result is a platform that feels more like a collective of interest-based users than a feed of hot takes. For anyone building a presence, the tone you associate your brand with matters—and Bluesky offers a cleaner slate.

One of the most effective ways to spark engagement on any platform is a well-run giveaway. With Bluesky’s link-friendly structure and active user base, giveaways are an ideal tool for promoting your content, growing your audience, and rewarding your community.

Create a compelling prize and let people earn entries by completing actions like visiting your site, signing up to your email list, or sharing your user post. Gleam helps you automate everything: we track entries, detect fraud, and let you draw winners instantly.

Use our Bluesky giveaway integration to drive real platform-specific actions: get users to follow your Bluesky account, repost your content, or refer friends.

If you are planning to join Bluesky, there is no better time to start building momentum. Growth is accelerating, the space is still open, and the tools are already in place.