How do you know which template or combination or rules works best for a given scenario? You can use your gut to make the best decision - but often it's better to test a buch of hypothesis and see what works best.
Our A/B Testing feature allows you to create variations of your control Capture and assign them a weighting to have a shot at beating the Original.
You can then promote the best performing version as the main Capture to take over exclusively.
To setup an A/B Test just click the cog icon to the right of any active Capture that you wish to test and choose Create A/B Test.
You can then setup the specifics of your test:
Once created your Test will show in the A/B Testing tab, allowing you to see at a glance the performance overall and the individual performance of each Variant.
The Reporting tab will give you a visual breakdown of the performance of the A/B test over a specific time period:
You can filter this report by: