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    Capture A/B Testing

    How do you know which template or combination or rules works best for a given scenario? You can use your gut to make the best decision - but often it's better to test a bunch of hypothesis and see what works best.

    Gleam capture showing a/b testing

    Our A/B Testing feature allows you to create variations of your control Capture and assign them a weighting to have a shot at beating the Original.

    You can then promote the best performing version as the main Capture to take over exclusively.

    Setting up an A/B Test

    To setup an A/B Test just click the cog icon to the right of any active Capture that you wish to test and choose Create A/B Test.

    Gleam interface showing setting up A/B test

    You can then setup the specifics of your test:

    Gleam interface showing setting up A/B test specifics
    • Give it a Name
    • Add your Variants
    • Assign the % of traffic each Variant will receive

    A/B Testing Tab

    Once created your Test will show in the A/B Testing tab, allowing you to see at a glance the performance overall and the individual performance of each Variant.

    Gleam interface showing A/B testing tab performance
    • Impressions: How many impressions the A/B Test has received
    • Conversions: How many conversions the A/B Test has driven
    • Conversion Rate: The % of impressions that have resulted in a conversion
    • Change: The % increase or decrease of the Variations
    • Significance: The statistical significance of the test (closer to 100% is a higher confidence)

    Reporting Tab

    The Reporting tab will give you a visual breakdown of the performance of the A/B test over a specific time period:

    Gleam interface showing A/B testing reporting tab graph

    You can filter this report by:

    • Impressions
    • Conversions
    • Conversion Rate