So you've signed up for Gleam, had a play around but you're not entirely sure on the right way to set it up for your business.
Never fear, we've created this comprehensive guide with plenty of tips & best practice advice to get started.
One of the most common problems we see is when users try to run a campaign when they have no existing audience to promote it to. This means you may need to rely on advertising to drive entries (which isn't really the most efficient way of promoting a contest).
There's lots of different ways that you can partner up with others to increase your reach:
You can build a contest, but without a solid promotional strategy the number of entries you receive may fall short of the mark.
Luckily we've created a separate guide to help you through this part every step of the way.
If you use Facebook regularly you know the impact having a good image can have in clickthrough rates & engagement of posts.
Gleam Competitions with Feature Images typically get more than 100% engagement than those without.
Gleam allows you to upload a Feature Image to any Competition you create, this allows you to completely brand & drive the experience your user has.
Find out more on how to use Feature Images here.
Focus on describing the prize you're offering, especially if it's a new product the audience has never seen before. Pay attention to:
We created growth guides to help you get the most out of Gleam. These comprehensive guides are designed to help you achieve your goals using Gleam as well as provide you with insightful marketing tips.
Also, watch out for this button in all our guides. We've added many example templates into our guides so you can easily copy from ours and get started right away.
You may be considering where you might run your contest, but without a doubt the best place to run it is on your own site.
We highly recommend setting up a reusable landing page with a memorable URL like:
The advantages of doing this are:
One of the biggest mistakes we see people make is having unrealistic expectations from their competition without really researching the type of prize potential entrants are most likely to engage with.
For example, imagine you are an online soccer store & you have 2 prizes?
One of the prizes above is fairly generic, the other speaks directly to your types of customers. Try to incorporate something unique into your prize, this will greatly help you to drive more referrals & entries.
Gleam allows you to create your own custom actions, these can be anything you want - but they allow you to have extreme flexibility to ask users to do things that don't normally exist in Gleam.
These could be things like:
Be careful when making certain tasks mandatory, for example not everyone has a Twitter or Instagram account. So you may be hurting your conversion rate (depending on the types of users you are targeting).
If you include only 1 mandatory action in your campaign we'll auto expand it for users to complete. This is perfect if you want to make Newsletter signup mandatory or place emphasis on one particular action.
By default Gleam only counts a user as entered once they've completed at least one action. In some scenarios you may want to award an entry to users for simply signing into the widget. You can do this by switching on Require login before actions > Automatic Entry under the User Details tab.
On the Pro plan or above you have the option to set the colours & icons for your entry methods. You can make them unique, fit in with you branding or create an entry type that has never existed before.
Quite often we see people include their competition below the fold, or at the bottom of an article. This often hurts conversion rates, as people don't specifically know there's a competition.
Here's some tips:
Gleam has a unique action type that allows you to give users bonus entries each day they come back, use this to drive more visits & engagement on your site.
There might be times when you want to ensure that entrants to your competition are from a specific country, some platforms simply allow all countries then make you filter out the entries at the end. With Gleam you can choose which countries to allow during setup 🙂
You can cross promote your Gleam campaigns using the Promote action. This allows you to send users to your other campaigns or your partner's campaigns. Entries are awarded once they enter the campaign you are promoting.
If you want to get users to complete more entries, use the Actions Required option to lock an incentive at the end. This could be in the form of bonus entries, or exclusive content that you can direct users to.
You can also get creative here and have users subscribe to a special mailing list where you can email them a coupon code.
One of the great things about Gleam is that you can always be testing various combinations to see what works best for your business, when you find one that works we make it super easy to replicate. Simply open up the previous contest & use the copy button, we'll copy across all the entry methods & you just have to add your prize 🙂
Offering a daily prize over a certain timeframe really helps drive more interaction, Gleam makes it easy to simply pick a new winner everyday, or 10 winners every day - it's up to you.
Don't think of competitions as purely an acquisition tool, many businesses also run regularly ongoing monthly competitions to retain & drive more engagement from existing customers.
All our Competitions come with a unique landing page hosted by us so you can easily distribute it to whoever you need. This makes it the perfect place for you to funnel a highly targeted audience into specific campaigns.
And since the campaigns are not on your website, you can hide the campaign from public access and test different campaigns on highly specific audiences - making our landing pages the perfect ally for e-mail marketing.