Reporting Tab
The Reporting tab shows how your Competition is performing: your headline numbers, a day-by-day chart, and a report for each part of the campaign. Use the date dropdown at the top right to focus on a date range.
Across the top you'll see five numbers for the dates you've picked:
- Impressions: how many times your Competition was viewed, and over how many days
- Entrants: the people who entered, and how many a day
- Actions: Actions completed, and the average per Entrant
- Entries: Entries earned, and the average per Entrant
- Conversion Rate: Entrants divided by Impressions
Below them, the Campaign Performance chart plots Impressions, Actions, Entries and Entrants by day, so you can see what each post, email or partner push did.
If some Actions were invalidated, a banner at the top tells you how many. Invalid Actions aren't included in any of these numbers.
Under the chart, tabs open the detailed reports: Actions, Events, Viral Shares, Top Users, Referrers and Locations.
Wondering how your Conversion Rate compares? See Common Reporting Terms for typical rates by run length and number of Actions.
See Next Article
Actions
The Actions report ranks every entry method in your Competition by how many times it was completed, so you can see which Actions people do and which they skip.