What Kind of Coupon Should I Offer to Reduce Cart Abandonment?

Offer limited-time coupons or free shipping based on cart value to motivate conversions. Click to learn how to tailor your discount offers using Gleam.

Discounts work best when they feel urgent and relevant. Options include:

  • Free shipping for all users
  • $10 off for carts over $100
  • 15% off if checkout is completed within 10 minutes

These offers can be delivered with Gleam’s Coupon Action, letting you personalise rewards based on user segments or cart size.

This ensures the offer feels valuable—without sacrificing margin.