What’s the Best Exit Intent Popup for Offering a Discount?

The best exit popup is short, clear and time-sensitive. Lead with the offer in the headline, for example "Wait, here's 10% off". Keep the form to an email and a single button.

To build one in Gleam Capture:

1. Start from the Exit Intent Coupon Popup template.
2. On the Coupon setup, add your code. A single code can be claimed as many times as you like. Individual codes end the Capture once they're claimed.
3. On the Targeting tab, add the On Exit trigger. You can pick which devices it shows on and how sensitive the exit detection is.
4. Keep the default exclude rules, so people who've already subscribed or closed the Capture don't see it again.
5. Add Times Shown to avoid repeating the offer.

On desktop, exit detection watches for the mouse heading to close the tab. On mobile it fires when someone taps Back, so test it on your phone, or use Time on Page or Scrolled % of Page there instead. How to set up exit intent popups walks through the full setup with examples.

You can also show the coupon in an email afterwards. See Coupon Captures and On Exit.