What Are Exit Intent Popup Best Practices?
Use a strong headline, minimal fields, a clear incentive, and mobile-friendly design to optimize exit popups.
Exit popups should feel like a helpful reminder — not a spammy interruption. Use a bold headline like “Before You Go!” or “Save 15% Now” to catch attention. Keep form fields to a minimum (usually just name and email) and make your incentive obvious.
Make sure your popup is responsive and performs well on mobile, where real estate is limited. Timing and frequency matter — don’t show it too early or too often.
Gleam offers exit popup templates optimized for conversion and user experience, helping you launch better-performing campaigns fast.
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What’s the Benefit of Using a Popup Builder vs. Custom Code?
Builders like Gleam offer pre-built templates, targeting rules, and integrations — no dev time needed. Click to learn why builders outperform hard-coded popups for most marketers.