What Types of Discounts Work Best in a Coupon Giveaway?

High-performing coupon giveaways balance perceived value with profitability. The goal is to offer a reward that feels meaningful enough to motivate action without eroding margins.

Proven discount strategies include:

• 10% to 15% off a first purchase
• Free shipping sitewide
• Buy One Get One (BOGO) offers
• $5 off with no minimum spend

Percentage discounts work well for first-time customers. Free shipping removes checkout friction. BOGO offers increase average order value, and flat discounts without minimum spend can drive quick conversions.

To deliver rewards securely, use the Coupon Action. This action reveals a coupon code only after participants complete required entry steps, keeping the reward tied to engagement.

The Coupon Action offers flexible controls:

• Gate coupons until a specified number of actions are completed
• Limit how many coupons can be claimed
• Offer coupon codes, downloads, or links
• Choose whether coupons reveal automatically or via button click

You can increase urgency by setting expiration dates or time limits on redemptions. Time-bound rewards consistently improve redemption rates because they encourage immediate action.

For campaigns that require additional validation, you can use the Secret Code Action. This action validates a specific input before allowing entry progression.

Secret Codes are useful when you want to:

• Password-protect a campaign
• Run a treasure hunt
• Validate order IDs
• Verify codes from printed coupons or flyers
• Encourage in-store visits by providing codes for extra entries

Combining structured coupon rewards with controlled validation ensures your giveaway drives conversions while maintaining integrity and profitability.