What Types of Discounts Work Best in a Coupon Giveaway?

There's no single best discount. Pick the one your margin can carry and that fits what you want entrants to do next:

  • Percentage off a first order to turn entrants into first-time buyers
  • Free shipping to remove a cost people notice at checkout
  • Buy one, get one to lift order size, if your margin can take it
  • A flat amount with no minimum spend, like $5 off

To hand it out in your giveaway:

  1. Add the Coupon action and set Type to Coupon Code.
  2. Enter one shared code with a Number of Claims limit, or upload a list of single-use codes.
  3. Set Actions Required so the code unlocks once entrants have completed your other actions.

Coupon Action showing how discount codes are unlocked after completing required actions

Set expiry dates and minimum spends in your store. Gleam shows the code, but your store decides whether it works.

Note

The Coupon action is on the Business Plan and above, and unlocking a coupon doesn't earn entries.

Rewarding codes from flyers or receipts instead? Use the Secret Code action.

Secret Code Action showing validation of a required input

How Do I Give Coupons Without Hurting My Margin?

Give each person a unique coupon code in Gleam Rewards, show it only after they act, and set minimums and expiry in your store.

What’s The Difference Between A Traditional Discount And A Tiered Coupon?

A traditional discount gives everyone the same deal. A tiered coupon gives a bigger discount to people who complete more Actions.

See Next Article

What Can I Give Away to Grow My Telegram Channel?

Offer prizes that match your Telegram audience’s interests to attract engaged subscribers. Expand this FAQ to see which rewards and actions drive real channel growth.