What Kind of Prizes Work Best for Spotify Competitions?

Give away something only you can offer. A fan who wants your signed vinyl will still be listening next month (a gift card mostly attracts people who want a gift card).

Prizes that suit a music giveaway:

  • Signed vinyl, CDs or limited-edition bundles
  • Merch like shirts, hats and stickers
  • Tickets to a gig or a livestream meet-and-greet
  • A shout-out, or a spot on one of your playlists

To add a prize in Gleam:

  1. Open your Competition and go to the Prizes tab.
  2. Enter the Prize Name, the number of Winners and, if you like, a Value.
  3. Click Add New Prize for each extra prize.

Gleam Prizes tab with Prize Name, Winners and Value fields and an Add New Prize button

Then add the Spotify Actions that fit the prize on the How to Enter tab, such as Follow or Listen, from the Spotify Actions list. Follow, Save and Listen are on the Pro Plan and above.

  View Template
Is It Against Spotify’s Terms to Run A Follower Giveaway?

No. Spotify allows follower-based giveaways as long as they don’t involve fake engagement or paid manipulation. Expand this FAQ to understand what’s allowed and how to run a compliant giveaway.

How Can I Promote My Spotify Giveaway For Maximum Reach?

Promote your Spotify giveaway everywhere your audience already spends time and give them a reason to share it. Expand this FAQ to see which channels work best and how to amplify reach without spamming.

See Next Article

What Types of Discounts Work Best in a Coupon Giveaway?

Pick a discount your margin can carry: a percentage off a first order, free shipping, buy one get one, or a flat amount off. Deliver it with the Coupon action.