What Kind of Prizes Work Best for Spotify Competitions?
Prizes perform best when they feel personal, collectible, or exclusive to your audience. Spotify competitions work particularly well when rewards reinforce fandom and deepen the connection between listeners and creators.
Popular prize ideas include band merchandise such as stickers, shirts, or hats, signed vinyl or limited-edition bundles, early access to unreleased tracks, fan shoutouts, playlist features, or tickets to concerts and livestreams. These rewards motivate participation because they offer something fans cannot easily buy elsewhere.
Exclusive prizes encourage genuine engagement rather than low-intent entries. When fans feel the reward reflects their loyalty, they are more likely to complete actions like following your Spotify profile, sharing tracks, or promoting the giveaway with friends.
In Gleam, you add and manage rewards using the Prize Tab inside your competition setup. This is where you define what participants can win and present it clearly within the campaign widget.
Once your prize is added, pair it with Spotify-focused actions to drive the outcomes you want. For example, you can promote a podcast, track, or playlist while rewarding fans who engage meaningfully with your content.
Choosing prizes that align with your music and audience turns a Spotify competition into more than a giveaway — it becomes a fan experience that builds loyalty and long-term engagement.
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