What Is a Viral Giveaway and How Does It Work?

In a viral giveaway, each entrant earns extra entries for bringing in friends, so the campaign spreads without ad spend.

Add the Viral Share Action:

• Each entrant gets a unique referral link.
• They earn entries when a friend enters through it, not just for sharing it.
• Set how many entries each referral is worth and, optionally, a limit per entrant.
• Choose share options such as Email, Facebook, Bluesky, X, LinkedIn, WhatsApp, Messenger, Telegram and SMS.

Check the results on the Viral Share and Referrers reports. The Refer a Friend template is a ready start.