Are Giveaways a Sustainable Way to Grow?

Giveaways grow a business when entrants become subscribers or customers. They don't grow anything if the audience leaves when the prize is gone.

What makes the difference:

1. Pick a prize that fits your product. Our docs recommend aligning the prize with your target audience, so entrants are people who'd use what you sell.
2. Collect an email on entry. Add a Subscribe Action so every entrant can join your list.
3. Keep collecting after you finish. Turn on Capture Subscribers After Competition Ends so people arriving from old links and posts still see a signup form.
4. Follow up. Send content or an offer to the list in the days after your draw, rather than going quiet.
5. Compare campaigns. Use the Reporting tab to compare conversion and viral share between campaigns, and repeat what worked.

Be honest about the limits. Some entrants join only for the prize, so expect a drop-off after the campaign ends. Measure how many subscribers open or buy later, as well as how many entered.

See Using Previous Competitions As Templates to repeat a campaign that worked.