Does Referral Marketing Really Work?

Q: Does Referral Marketing Really Work?

Yes — referred users convert 3–5× better and have 16% higher lifetime value. Click to learn how referral campaigns beat traditional channels in ROI. Referral programs are one of the most cost-effective acquisition strategies. Data shows that referred customers are more loyal, convert faster, and stay longer. They trust the recommendation and enter your funnel with a positive impression. With Gleam, you can track performance, issue rewards automatically, and optimize entries to drive ROI. Set up a referral campaign with this template

Published on June 10, 2025

Referral programs are one of the most cost-effective acquisition strategies. Data shows that referred customers are more loyal, convert faster, and stay longer.

They trust the recommendation and enter your funnel with a positive impression. With Gleam, you can track performance, issue rewards automatically, and optimize entries to drive ROI.

Set up a referral campaign with this template

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What Are the Main Types of Referral Programs?

Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals.