What Are the Differences Between Events and Conversions in GA4?
Events in GA4 track all user actions, while conversions are high-value actions you define — Gleam campaigns can feed both into your GA4 for deeper analysis.
In GA4, every user interaction is recorded as an event — from clicking a button to submitting a form. This model replaces the older category/action/label structure of Universal Analytics and gives more flexibility in how you track user behavior.
Conversions are events that you choose to mark as especially valuable — such as signing up for your mailing list or completing a purchase. Not all events are conversions, but every conversion is an event that reflects a key business goal.
When you connect GA4 to Gleam, your campaign interactions — such as entering a competition or submitting an email through a Capture form — can be tracked as events or conversions. This gives you insight into what promotional efforts are driving the highest-value outcomes.
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How Do I Track Revenue and Purchases from Different Marketing Channels in GA4?
Use UTM tags and GA4 attribution reports to track revenue by source, and integrate Gleam to see which campaigns lead to actual conversions and purchases.