The Google Analytics 4 integration allows you to automatically send campaign data to your own GA4 measurement ID, this can help you get better visibility of the performance of your campaigns & how they interact with other marketing channels.
We currently only support the
gtag.js implementation of Google Analytics.
You can enable Google Analytics 4 Integration on the Business plan & above. Simply navigate to Settings > Integrations then turn on Google Analytics 4.
You can set up your Gleam campaign data as a separate data stream, which will have a different measurement ID from your website data. This gives you the flexibility to filter reports based on data stream, while still within the same GA4 property.
To see Gleam campaign data in your reports, you'll need to set up our event parameters as custom dimensions in Google Analytics 4.
You cannot access custom dimensions from prehistorical data, so we recommend setting this up right away after enabling the integration.
event_category: This parameter will display the action category, usually the name of a social media platform (i.e. Twitter)
event_label: This parameter will display the action name (i.e. Follow)
GA4 no longer uses goals as a way to measure user actions. Instead, you can now mark any event in GA4 as a conversion event. Follow the instructions from the GA4 documentation for marking an event as a conversion.
Gleam sends a number of events to Google Analytics. Here’s how they’ll appear in GA4:
This allows you to see how much traffic & from what sources your Competition/Reward is getting.
agencynamefor an agency).
gleam/standalone/..refers to Gleam's hosted landing page
gleam/widget/...refers to the Gleam widget embedded on your site
We send a number of custom events with specific details about the entry method or action.
To access the actions & labels data you'll need to define custom dimensions in your GA4 settings.
This allows you to see how much traffic the Capture is getting.
agencynamefor an agency).
We send a number of custom events with details about the conversion:
If you want to track Gleam campaign data separately in Google Analytics & Google Analytics 4, we recommend enabling both our Google integrations. You'll also need to make sure that connected site tags are not enabled to prevent data duplication.
If you have both our integrations enabled, as well as a connected site tag, then your GA4 property will receive duplicated copies of Gleam events.
If you are no longer using Universal Analytics, we recommend disabling your Google Analytics integration and replacing it with this integration.
Cross-domain configurations have been moved into the Google Analytics interface. If you are embedding the Gleam campaign on your own website, you will need to configure our domain here: