How Do I Track Revenue and Purchases from Different Marketing Channels in GA4?
Use UTM tags and GA4 attribution reports to track revenue by source, and integrate Gleam to see which campaigns lead to actual conversions and purchases.
GA4 makes it easier than ever to attribute revenue to specific marketing channels using its built-in attribution and eCommerce tracking tools. By tagging your URLs with UTMs, GA4 can show you where your traffic — and conversions — are coming from.
Revenue tracking lets you analyze ROI from ads, social media, email campaigns, and even affiliate traffic. You’ll not only see who clicked, but who actually bought. GA4 also lets you compare first-click and last-click attribution, giving you a fuller picture of your customer journey.
When you integrate GA4 with Gleam, your contests and lead generation campaigns become part of that journey. You’ll see whether users acquired through giveaways or Capture forms are converting and which campaigns generate the most revenue — helping you refine your strategy and grow smarter.
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What Is A Giveaway?
A giveaway is a promotional campaign where participants enter to win a prize.