How Can GA4 Help Me Improve User Onboarding and Conversion Funnels?
GA4 helps you identify drop-off points in your onboarding funnel, and Gleam integration lets you track which campaigns lead to the highest-quality conversions.
Understanding how users move through your onboarding funnel is critical for improving activation and retention. GA4 allows you to define steps in your funnel using events and see where users abandon the process. This makes it easy to test improvements and iterate on your user journey.
For example, if most users drop off between account creation and email confirmation, you can focus your efforts on reducing friction at that stage. GA4’s visualization tools give you real-time access to these insights and can be customized to your exact funnel.
By integrating GA4 with Gleam, you can also track how users from giveaways or lead capture campaigns perform inside your funnel. This lets you measure not just who clicks, but who converts and sticks around. It’s essential for any startup optimizing campaigns for ROI.
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What Are the Differences Between Events and Conversions in GA4?
Events in GA4 track all user actions, while conversions are high-value actions you define — Gleam campaigns can feed both into your GA4 for deeper analysis.