What Are the Most Important GA4 Metrics for Early-Stage Businesses?
Early-stage businesses should focus on metrics like active users, engagement rate, conversion events, and retention — all of which can be enhanced by tracking Gleam campaign data.
GA4 offers startups a robust set of default metrics that help validate early traction and measure user behavior. “Active users” shows how many people engage with your brand, while “engagement rate” reveals how long they stay and what actions they take.
Tracking conversions — such as email signups, purchases, or contest entries — helps identify what’s driving meaningful activity. Retention metrics show how many users return, which can signal product-market fit or the effectiveness of onboarding.
Gleam can be integrated to GA4, leting you see how specific campaigns perform in terms of user engagement and conversions. You can track referral sources, actions taken inside contests, and the downstream impact on revenue or user growth.
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How Can GA4 Help Me Improve User Onboarding and Conversion Funnels?
GA4 helps you identify drop-off points in your onboarding funnel, and Gleam integration lets you track which campaigns lead to the highest-quality conversions.