What Is A Giveaway?
A giveaway is a promotional campaign where participants enter to win a prize.
A giveaway is a marketing tactic where businesses offer a free prize in exchange for an action—such as signing up, commenting, or following an account. They’re widely used to grow reach and generate leads. Most giveaways are hosted on social media or landing pages, and tools like Gleam make them easy to manage, automate entries, and enforce rules. Unlike contests, giveaways usually involve random selection rather than skill-based criteria. They're a cost-effective way to boost awareness and drive meaningful engagement.