What Is Gated Content?

Gated content is exclusive content made available after a user completes a required action such as entering an email, following a channel, or visiting a page. Brands use gated content to exchange value for permission, turning attention into qualified leads.

You can launch a simple, flexible gate with the Gated Content Template. This lets you unlock a link, file, or code when the user completes your chosen actions.

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Typical gates include an email capture or follow. To keep setup fast, start with the Subscribe Action and add one or two complementary actions for higher intent.

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What Is the Viral Share Action and How Is a Referral Counted?

Viral Share gives every entrant a unique link and awards bonus entries when someone who used that link enters. Gleam counts the referral when the referred person enters, never at the click. Read how the funnel is measured.