What Is Gated Content?

Gated content is exclusive content made available after a user completes a required action such as entering an email, following a channel, or visiting a page. Brands use gated content to exchange value for permission, turning attention into qualified leads.

You can launch a simple, flexible gate with the Gated Content Template. This lets you unlock a link, file, or code when the user completes your chosen actions.

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Typical gates include an email capture or follow. To keep setup fast, start with the Subscribe Action and add one or two complementary actions for higher intent.