How Do I Add a Facebook Tracking Pixel?
Add it on your Competition's Post-Entry tab. You'll need your Pixel ID from Meta first.
- In Meta's Events Manager, open your pixel's settings and copy the Pixel ID.
- In Gleam, open your Competition and go to the Post-Entry tab.
- Under Pixel Tracking, click Add Pixel Tracking and choose Facebook Pixel.
- Paste your number into Pixel ID and save.
The pixel has two triggers, and both are on by default. Onload fires for everyone who views your Competition (good for retargeting and custom audiences). Conversion fires a Lead for everyone who enters, so you can track sign-ups from your ads.
Facebook Pixel tracking is on the Pro Plan and above. If you'd rather send events from the server, choose Facebook Conversions API instead, which takes your Pixel ID plus a Pixel Token.