Post-Entry Tab
The Post-Entry tab controls what happens after someone enters, from the confirmation email to redirects, webhooks and tracking pixels.
Turn on Post-Entry Confirmation Email to send every entrant a summary of your Competition. It tells them:
- Their entry was received
- There are more ways to enter they might have missed
- When entries close
The email is sent in the language you picked on the Pre-Entry tab. The preview on the right of the editor shows exactly what entrants will get:
On the Business Plan & above, turn on Custom Confirmation Email to write your own email with our editor and preview it before your Competition goes live.
You can use these tokens to fill in details for each entrant:
- CAMPAIGN_NAME
- CAMPAIGN_LANDING_PAGE_URL
- CONTESTANT_FIRST_NAME
- CONTESTANT_FULL_NAME
- GALLERY_SHARE_LINKS
- CURRENT_ENTRIES_LIST
- CURRENT_ENTRIES_COUNT
- PROSPECTIVE_ENTRIES_LIST
- PROSPECTIVE_ENTRIES_COUNT
- VIRAL_SHARE_URL
- UNSUBSCRIBE
- UNSUB_URL
Turn on Post Entry Redirect and add a URL to send entrants to a page of your choice once they've completed every action.
The redirect ignores Viral Share because it has no completed state, so don't make Viral Share the last action in a Competition that uses a redirect.
Turn on Webhook to send entry data to your own endpoint every time an entrant completes an action (on the Premium Plan).
Pixel Tracking fires a tracking pixel from one of our supported providers when someone views or enters your Competition. Use it to track impressions and conversions, build custom audiences and run retargeting ads.
Click Add Pixel Tracking and choose a provider:
This will allow you to fire an Adroll retargeting pixel when a user triggers an impression or view on the campaign.
To set up Facebook Pixel Tracking you will need to follow these steps:
-
Go to the Events Manager in your Facebook Business Suite.
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Click Connect Data Sources (the green plus icon in the sidebar).
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Select Web > Facebook Pixel.
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Name your Pixel and add your website URL.
- Navigate to your Data Source's Settings to find the Pixel ID.
- In the Post Entry tab of your Competition, select Facebook Pixel under Pixel Tracking and add your Pixel ID.
The Facebook Pixel has three options:
- On load: This will fire an Impression for all users that view the campaign (good for Retargeting or Custom Audiences)
- Conversion: This will fire a Lead for all users that enter the campaign (good for tracking Conversions)
- On load + Conversion
You may need to create a Custom Audience based on the Gleam data to track Facebook Conversions in your campaigns.
We will send the same
event_idfor all events on Facebook Pixel and Facebook Conversions API, so no events will be duplicated even if both methods are connected to the one Pixel.
To set up Facebook Conversions API Tracking you will need to follow these steps:
- Go to the Events Manager in your Facebook Business Suite.
- Click Connect Data Sources (the green plus icon in the sidebar).
- Select Web > Conversions API.
- Name your Pixel and add your website URL.
- Navigate to your Data Source's Settings to find the Pixel ID.
- Scroll down the Settings until you reach the Conversions API heading and click "Generate access token" to access your Pixel Token.
- In the Post Entry tab of your Competition, select Facebook Conversions API under Pixel Tracking and add your Pixel ID and Pixel Token.
The Facebook Conversions API has three options:
- On load: This will fire an Impression for all users that view the campaign (good for Retargeting or Custom Audiences)
- Conversion: This will fire a Lead for all users that enter the campaign (good for tracking Conversions)
- On load + Conversion
We will send the same
event_idfor all events on Facebook Pixel and Facebook Conversions API, so no events will be duplicated even if both methods are connected to the one Pixel.
The Facebook Conversions API is not affected by Ad Blockers or Apple's iOS 14 Requirements.
You may need to create a Custom Audience based on the Gleam data to track Facebook Conversions in your campaigns.
The Google Ads pixel has two options:
- On load: This will fire an Impression for all users that view the campaign (good for Retargeting)
- Conversion: This will fire a Conversion for all users that enter the campaign (good for tracking Conversions)
Connect with Tune via an Offer ID to track conversions when users enter your campaign.
In Tune, the Offer ID is a required parameter to track and attribute conversions to the correct marketing campaign.
The X pixel fires a "Signed Up" conversion for everyone who enters (by completing at least one action).
Set up a Single Event tag in X that tracks “Sign up” so Gleam can fire the pixel correctly.
See Next Article
Promote Tab
This tab is where you share your competition, print its QR code and work through Gleam's 16 step promotion checklist.