What does “No Purchase Necessary” actually mean?
It means you can’t make people buy something to enter. Requiring a purchase could turn your giveaway into an illegal lottery.
“No Purchase Necessary” means participants must be allowed to enter your giveaway without buying anything. If entry is conditional on a purchase, it may legally be classified as a lottery—which is heavily regulated. To comply, you must offer a free, clear Alternate Method of Entry (AMOE), like a basic online form. Gleam lets you set this up easily to stay compliant and build trust
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Does Gleam automatically handle AMOE for me?
Yes. Gleam includes AMOE options like “Submit an entry” to keep your campaign legally compliant.