Can I Run LinkedIn Competitions?
You can run competitions on LinkedIn, but your campaign must follow LinkedIn’s rules and general sweepstakes regulations.
To stay compliant, your campaign should:
- Avoid implying LinkedIn is sponsoring or endorsing the promotion
- Include clear terms, eligibility, and prize details
- Avoid requiring users to tag others in posts
- Comply with regional sweepstakes and data privacy laws
You can use Gleam to manage entries, track participation, and select winners fairly.
Use LinkedIn Actions to Structure Your Campaign
With LinkedIn Actions, you can build campaigns that drive real engagement while staying compliant.
For example:
- Follow Action – grow your company page audience
- Share Action – expand reach through participant networks
These actions help you grow your audience while ensuring your campaign aligns with platform policies.
You can also include an Alternate Entry Method to meet compliance requirements in regions where certain entry conditions are restricted.
To launch quickly, you can use a ready-made LinkedIn giveaway template designed for professional audiences.