LinkedIn is a powerful professional network, but building visibility and growing your audience can be a challenge. That’s where this Gleam LinkedIn competition template comes in. It’s designed to help you grow your following, reach new LinkedIn users, and convert attention into valuable business leads.
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LinkedIn Competition Template
LinkedIn is a powerful professional network, but building visibility and growing your audience can be a challenge. That’s where this Gleam LinkedIn competition template comes in. It’s designed to help you grow your following, reach new LinkedIn users, and convert attention into valuable business leads.
With over 900 million users in more than 200 countries, LinkedIn offers one of the best opportunities for business networking. LinkedIn doesn't allow giveaways held on LinkedIn itself, so this template runs on a Gleam landing page or your own site, and you use LinkedIn only to share the link.
Participants can enter by following your company page, sharing your post, visiting your site, subscribing to your mailing list, or referring others. This creates viral exposure and drives traffic from your contest landing page back to your brand.
Use our LinkedIn Share action to give users extra entries when they share your contest on their profile, an easy way to boost your visibility across the LinkedIn feed.
Host your giveaway on your landing page, not on LinkedIn, and say LinkedIn doesn't sponsor, endorse or run it. You're responsible for following LinkedIn's Professional Community Policies.
Template Features
- LinkedIn Follow and Share actions to grow your company page
- Add newsletter signup, website visit, and referral options
- Mobile-friendly, fully GDPR-compliant, and easy to embed
- Optional bonus entries for completing all actions
- Perfect for B2B lead generation or corporate campaigns
Benefits
- Run a branded giveaway for your professional connections, hosted off LinkedIn
- Attract your target audiences with actions that benefit your pipeline
- Gain traction with social networking amplification and referrals
- Showcase your business to relevant users in over 200 countries
- Drive visits to your website or product with a giveaway you share on LinkedIn
- Build stronger loyalty and recognition with both new and existing followers
Who Should Use It
This template is ideal for:
- B2B companies growing a presence on LinkedIn
- Startups and SaaS tools using giveaways as part of a marketing strategy
- HR, recruitment, or employer branding teams building their LinkedIn profile
- Agencies offering visibility packages to clients on social media platforms
- Thought leaders or content creators building trust in professional circles
Integration Support
- LinkedIn Follow Action
- LinkedIn Share Action
- Email Subscribe Action
- Visit Website Action
- Viral Share Action
Official Gleam Documentation
Frequently Asked Questions
Post useful content often and bring people to your Page from outside LinkedIn. Don't run a giveaway or contest on LinkedIn, because its policies ban them.
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How to Set Up This LinkedIn Competition Template
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Choose the Correct Entry Action Type
Use LinkedIn Follow and Share actions to grow your LinkedIn profile and company pages, then add referral or email options to capture leads
➡ Explore LinkedIn actions -
Customise Your Design to Match Your Professional Brand
Use company visuals, your logo, and CTAs like “Follow us and refer a colleague for your chance to win”
➡ Design your capture -
Connect Your Email or CRM Integrations
Add entrants to your newsletter or onboarding funnel to extend long-term reach -
Define Targeting Rules Using Behavioural Triggers
Target visitors based on location, platform, or business segment to align with your LinkedIn users and strategic goals -
Configure Post-Capture Messaging
Thank entrants and explain how you’ll select a random winner, and when you’ll notify them via your professional network -
Install Your Capture Using the JavaScript Snippet
Embed on your landing page, internal portal, or share the hosted link via LinkedIn or email
➡ Installation methods -
Promote Your Campaign Across Channels
Share the link on LinkedIn, Instagram and other social platforms, with a line saying LinkedIn doesn't sponsor, endorse or run the giveaway. Encourage entrants to refer others from the landing page, and don't ask for LinkedIn comments or tags as entries
LinkedIn is a powerful professional network, but building visibility and growing your audience can be a challenge. That’s where this Gleam LinkedIn competition template comes in. It’s designed to help you grow your following, reach new LinkedIn users, and convert attention into valuable business leads.