Can a Promotional Contest Be Cancelled Legally?

Q: Can a Promotional Contest Be Cancelled Legally?

Yes, but only if your terms clearly state that you reserve the right to cancel or change the contest. Click to learn how to avoid disputes when cancelling a promotion. Cancelling a contest mid-run may frustrate participants and, in some jurisdictions, expose you to liability if not properly disclosed. To remain compliant, your official rules must include a clause allowing you to cancel, suspend, or amend the contest. This clause should also reference how winners will be treated if cancellation occurs after entries are submitted. Review our USA giveaway legal guide for best practices

Published on June 6, 2025

Cancelling a contest mid-run may frustrate participants and, in some jurisdictions, expose you to liability if not properly disclosed.

To remain compliant, your official rules must include a clause allowing you to cancel, suspend, or amend the contest. This clause should also reference how winners will be treated if cancellation occurs after entries are submitted.

Review our USA giveaway legal guide for best practices

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How Can I Promote a Contest for Restricted Items Like Firearms or Crypto?

Avoid platforms that restrict your product. Use email, forums, or niche communities—and follow strict legal rules. Click to learn how to market responsibly without violating ad policies.