Can a Promotional Contest Be Cancelled Legally?

You can usually cancel if your official rules reserved that right and you use it for a good reason. Without a clause, cancelling after entries have come in can leave you open to complaints or claims.

Your rules should say that you may cancel, suspend or amend the promotion, in what circumstances, and what happens to entrants if you do. Some places add their own requirements, so it's worth asking a local attorney before you cancel a live promotion.

In Gleam, check the clause before you launch:

  1. Open the Setup tab and find Terms & Conditions.
  2. Click Edit Fields and read the generated terms. If you need a cancellation or amendment clause, add it under Additional Terms.
  3. If you need fully custom wording, choose Custom. That needs the Hobby Plan or above.
Terms and Conditions setting with the Automatic and Custom options

If you do have to stop early, you can change the Ends date on the Setup tab, tell entrants why and say what happens to the prize. Keep a record of your decision.

See our USA giveaway legal guide and Terms & Conditions.

This isn't legal advice.

See Next Article

Washington Contest and Sweepstakes Laws

Yes. RCW 9.46.0356 authorises promotional contests of chance with no required payment or purchase.