Florida Contest and Sweepstakes Laws

In Florida, contests and sweepstakes are generally permitted, but the state enforces some of the strictest sweepstakes laws in the country. To avoid being classified as an illegal lottery, promotions must eliminate either chance or consideration. Sweepstakes usually offer a Free Alternative Method of entry (AMOE), and contests must focus on skill over chance.

Florida law requires sweepstakes sponsors to register and bond any promotion where the total prize value exceeds $5,000. Registration must be completed with the Florida Department of Agriculture and Consumer Services at least seven days before the promotion begins. Additionally, a winners list must be provided after the promotion concludes. Clear disclosure of official rules, eligibility requirements, odds of winning, and prize details is mandatory under Florida’s Deceptive and Unfair Trade Practices Act.

Sponsors must avoid misleading practices, ensure free entry methods are available, and provide full transparency throughout the promotion. Given the complexity of Florida’s regulations, businesses are encouraged to seek legal guidance before launching promotions targeting Florida residents to ensure full compliance. Sources:

• Florida Statutes Title XLVI, Chapter 849 – Gambling
• Florida Department of Agriculture and Consumer Services – Game Promotion Registration
• Florida Deceptive and Unfair Trade Practices Act (FDUTPA)