Mississippi Contest and Sweepstakes Laws

In Mississippi, contests and sweepstakes are permitted when structured to avoid being classified as illegal lotteries. An illegal lottery in Mississippi is defined by the presence of prize, chance, and consideration. Sweepstakes eliminate consideration by offering a Free Alternative Method of Entry (AMOE), while contests eliminate chance by requiring participants to demonstrate skill.

Mississippi law requires businesses to comply with the Mississippi Consumer Protection Act, which mandates that all promotions disclose complete and accurate information. Sponsors must clearly communicate entry methods, eligibility requirements, odds of winning, and prize descriptions. Promotions must not require a purchase or payment to participate or win, and they must avoid any deceptive or misleading practices.

Charitable gaming activities, such as raffles, are separately regulated by the Mississippi Gaming Commission. Private promotions conducted by businesses targeting Mississippi residents must focus on fairness, transparency, and providing free and equal entry opportunities for all participants. Sources:

• Mississippi Code Title 97, Chapter 33 – Gambling and Lotteries
• Mississippi Attorney General – Consumer Protection Division
• Mississippi Consumer Protection Act