What Are Games of Skill?

In a game of skill, entries are judged against measurable criteria like originality, accuracy or effort. Examples include essay contests, photo or caption submissions, recipe contests, design challenges and quizzes.

Brands use them to collect user-generated content and to highlight talent in their community. In many places, they face different legal rules than a random draw. See our skill contest vs lottery FAQ.

To run one in Gleam:

1. Publish judging criteria and how entries will be scored.
2. Collect entries, with the Upload Action if you need files. It's on the Business Plan and above.
3. Pick winners manually. We audit manual draws to make sure they aren't used to manipulate results.
4. Show top entries publicly to encourage more.

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Browse our Games of Skill templates.