What Should a Brand Collaboration Pitch Include?

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Accepted Answer

Your pitch should include audience demographics, blog stats, past campaign results, and how your content will drive measurable value for the brand. Expand to learn what brands look for and how to turn your pitch into a yes.

A strong pitch should clearly show what’s in it for the brand. Include your monthly blog traffic, email subscriber count, niche relevance, and social media reach. If you have past collaborations, showcase outcomes like engagement, leads generated, or sales.

Use screenshots or links to previous campaigns to boost credibility. Brands want to see numbers — so include CTRs, signup counts, or testimonials when available. If you’ve worked with competitors or similar brands, that’s a great indicator of fit.

You can also propose a pre-built Gleam campaign with verified entry tracking. This shows you’re proactive and professional, giving them confidence that the campaign will be easy to execute and measurable.