What Types of Giveaways Do Brands Prefer?
Brands prefer giveaways that drive measurable outcomes like email signups, product reviews, engagement, or customer feedback. View more to see which giveaway formats deliver results brands want.
Brands are interested in campaigns that align with their marketing goals — not just vanity metrics. Giveaways that generate leads, drive social actions, collect UGC, or promote trial signups are more appealing than generic prize draws.
If your blog has an audience that matches their ICP (ideal customer profile), you have a strong angle. Explain how you’ll structure the campaign to hit their KPIs — whether that’s boosting followers, growing a newsletter, or increasing product awareness.
Using Gleam, you can customize entry actions to align with specific brand objectives, such as collecting feedback, verifying follows, or submitting testimonials. These actions are tracked automatically and help you report on outcomes that matter.
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How Can Giveaways Help Bloggers Grow Their Audience?
Giveaways help bloggers grow by attracting new readers, building an email list, and increasing shareability — especially when paired with brand collaborations. Read more to learn how giveaways can accelerate your blog’s growth.