How Do I Use Email Marketing During a Launch?
Email marketing is one of the most reliable ways to turn launch interest into revenue. The key is building anticipation before launch and delivering clear calls to action at the right time.
Step 1: Build Your Prelaunch List
Start by collecting emails through a launch-focused giveaway. Use the Subscribe Action to capture leads before release.
Giveaways work well because they incentivise signups while creating excitement around the upcoming release.
Step 2: Create a Timed Email Sequence
Once leads are collected, build a structured launch sequence:
- Day 1: Welcome email and teaser
- Day 3: Product preview or behind-the-scenes content
- Launch Day: Clear CTA with link to order
- Post-Launch: Announce giveaway winner + exclusive offer
This drip sequence nurtures interest and keeps your product top-of-mind during the critical launch window.
Step 3: Connect to Your Email Platform or CRM
Capturing emails is only valuable if you can activate them. Connect your Gleam campaign to your email marketing platform or CRM to:
- Automatically sync new subscribers
- Segment leads by source or action
- Trigger automated email workflows
- Personalise follow-ups based on behaviour
Without integration, you risk losing momentum or manually exporting data. With proper integration, your launch campaign becomes an automated acquisition funnel rather than a one-time promotion.
For more strategies, see our Grow Your Email List Guide.