How Do I Use Email Marketing During a Launch?

Start by collecting emails via a Gleam-powered launch giveaway. Use the Subscribe Action to capture leads before release.

Then, build a timed email sequence:

  • Day 1: Welcome and teaser
  • Day 3: Product preview or behind-the-scenes
  • Launch Day: CTA + link to order
  • Post-Launch: Giveaway winner + exclusive offer

This drip campaign helps convert early interest into action. See our Grow Your Email List Guide for more tips.