How Do I Use Email Marketing During a Launch?
Use giveaways to collect leads, then follow with launch emails. Click to see how Gleam helps you build a prelaunch list and automate follow-ups.
Start by collecting emails via a Gleam-powered launch giveaway. Use the Subscribe Action to capture leads before release.
Then, build a timed email sequence:
- Day 1: Welcome and teaser
- Day 3: Product preview or behind-the-scenes
- Launch Day: CTA + link to order
- Post-Launch: Giveaway winner + exclusive offer
This drip campaign helps convert early interest into action. See our Grow Your Email List Guide for more tips.