How Do Bloggers Make Money from Giveaways?
Bloggers earn from giveaways through paid collaborations, affiliate links, and upsells — especially when campaigns are built to collect leads or drive sales. Click to explore how to package your next giveaway into a paid brand deal.
Giveaways can be monetized in several ways. Many brands will pay you to host or co-promote a giveaway, especially if you provide design, setup, and promotion. Others may offer affiliate commissions for referred purchases or list bonuses based on email growth.
You can also upsell add-ons — like premium blog placement, featured emails, or Instagram stories. These extra touchpoints increase campaign visibility and justify charging higher rates.
Using Gleam, you can structure branded giveaways that deliver value and track ROI. Campaign reports, entry stats, and conversion tracking help you prove success and negotiate future deals.
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What Should a Brand Collaboration Pitch Include?
Your pitch should include audience demographics, blog stats, past campaign results, and how your content will drive measurable value for the brand. Expand to learn what brands look for and how to turn your pitch into a yes.