How Do I Collect Emails for Marketing?

Q: How Do I Collect Emails for Marketing?

You can collect emails for marketing using opt-in forms, gated content, and online contests or giveaways. The most effective way to collect email addresses is by offering a clear incentive. Gleam helps you do this through Competitions , Rewards , and Capture apps that exchange entries or access for email signups. You can run viral campaigns, embed opt-ins on your site, and stay fully GDPR compliant while building a high-quality list.

Published on May 6, 2025; Updated on July 10, 2025

The most effective way to collect email addresses is by offering a clear incentive. Gleam helps you do this through Competitions, Rewards, and Capture apps that exchange entries or access for email signups. You can run viral campaigns, embed opt-ins on your site, and stay fully GDPR compliant while building a high-quality list.

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What Is a Good Click Rate for Email Marketing?

A good click rate for email marketing is typically between 2% and 5%, depending on your industry.